Current Employment Status:
Hired Full Time on Feb 13, 2020
Hired Full Time on Jul 21, 2023
Hired Full Time on Sep 28, 2024
Hired Full Time on Dec 31, 2024
Full Stack Marketer specializing in Digital Marketing with more than 5 years of experience in creating and implementing marketing strategies using tools such as GA4, Data Studio, Google Tag Manager, Canva, and website design platforms like Wix, Wordpress, and Squarespace. Skilled in
Creating and Presenting Marketing Plans, Competitor Analysis and Keyword Analysis on any Industry and Reports Generation from Internal Revenues to Paid Ads and Organic Traffics
PPC and Paid Ads Campaign creation, management, and scaling. Create/Manage to maximize ROI, experienced in collaborating with a Creatives team to be able to perform multiple A/B testing strategies from Keywords to Creatives
Proficient in using CRM tools, e-commerce platforms, and familiar with USPS and Vistaprint for postcard delivery. Experience in customer service, internet research, and data organization.
1. Extensive experience in using analytics tools such as GA4 and GA3 (Universal Analytics) to track and analyze website traffic, user behavior, and marketing campaigns, resulting in a better understanding of target audience and improved ROI. Can extensively use excel/google sheets to do Macro or pivot tables to calculate margins/CPL/approval rate. With a proven track record of improving Cost per Lead (CPL), I have successfully implemented strategies and tactics to optimize lead generation campaigns and drive cost efficiency. By leveraging data-driven insights, analyzing campaign performance, and conducting A/B testing, I have been able to identify and implement improvements that resulted in lower CPL. Through my expertise in campaign optimization, targeting, and conversion rate optimization techniques, I have consistently achieved higher lead quality while reducing acquisition costs. My experience in improving CPL demonstrates my ability to maximize marketing budgets and generate high-quality leads for business growth.
2. Strong skills in website design and development using platforms like Wix, Wordpress, and Squarespace, resulting in visually appealing and user-friendly websites that effectively communicate brand messaging and drive conversions.
3. Proficient in
4. Skilled in graphic design and video/audio editing, using tools like Canva, Filmora9, and Audacity to create visually stunning marketing materials such as postcards, brochures, flyers, business cards, logos, and videos that effectively communicate brand messaging and drive conversions.
Skills and experience:
- Social Media Marketing
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- Paid Ads Campaign Creation, Management and Scaling
- Hubspot Sequence and Workflows
- PPC Campaign Creation and Management
- Deck Presentation Powerpoint
- Data Analysis and Reports Generation
- GA4 & GA3(Universal Analytics)
- Data Studio
- Google Tag Manager
- Graphic designs (Canva) - can design postcards, brochures, flyers, business cards, logos
- Website Designer (Wix, Wordpress, Squarespace)
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- Google Analytics
- Social Media Management (Hootsuite, MeetEdgar, Ripl, Loomly)
- Audio Editing/Mixing (Audacity)
- Video Editing (Filmora9)
- Organize data using CRM (Monday, Zoho, Salesforce)
- Project Management using Asana
- E-commerce (Shopify, Oberlo)
- Internet Research
- Customer Service
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- Vistaprint + USPS (EDDM) - Processing postcards delivery
Experience: 5 - 10 years
With a proven track record of improving Cost per Lead (CPL), I have successfully implemented strategies and tactics to optimize lead generation campaigns and drive cost efficiency. By leveraging data-driven insights, analyzing campaign performance, and conducting A/B testing, I have been able to identify and implement improvements that resulted in lower CPL. Through my expertise in campaign optimization, targeting, and conversion rate optimization techniques, I have consistently achieved higher lead quality while reducing acquisition costs. My experience in improving CPL demonstrates my ability to maximize marketing budgets and generate high-quality leads for business growth.
Experience: 5 - 10 years
Created social media posts/videos and knows the best practices for social media marketing while following the marketing trends. Handled more than 35 social media pages within the last 5 years and improved number of followings with social media marketing and social media ads. Provided Market Research on how to do Social Media Marketing while looking at competitor analysis
Experience: Less than 6 months
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