Digital Marketing Specialist

During my internship at SM Markets and in my recent job at AXA Philippines, I actively contributed to email marketing campaigns, developing content to engage target audiences effectively. I analyzed customer insights to craft compelling email messages that aligned with brand goals and promotional activities. By creating impactful email marketing content, you helped drive customer engagement and support sales initiatives, enhancing SM Markets' digital outreach.

At SM Markets, I focused on clear communication to support customer engagement across marketing projects. At AXA Philippines, I honed my customer service skills by building trust through personalized financial solutions and providing reliable after-sales support to foster long-term client relationships.

I led a market research project where I guided my team in identifying target demographics, designing surveys, and gathering and analyzing data to support our marketing insights. As group leader, I coordinated tasks, ensured deadlines were met, and synthesized findings into actionable recommendations. This experience enhanced my leadership skills and deepened my understanding of data-driven decision-making in marketing.

I developed strong proficiency in Microsoft Office, using Excel for data analysis, Word for documentation, and PowerPoint for presentations. This experience allowed me to streamline tasks, present insights effectively, and enhance my overall productivity in both academic and professional settings.

I have intermediate experience in social media management, including scheduling posts, creating engaging content, and fostering community interactions. This role helped me balance content planning with active audience engagement, improving my ability to maintain a consistent brand presence and connect with followers effectively.

During my college years, I gained hands-on experience with Facebook Ads, where I developed and implemented ad campaigns as part of my research. This involved targeting specific audiences, optimizing ad content, and analyzing performance metrics to understand user engagement and campaign effectiveness. This experience strengthened my skills in digital advertising and data-driven marketing strategies.