Current Employment Status:
Hired Part Time on Feb 6, 2024
"I help business owners get more customers online through
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Experience and Developed Skill
• Develop, implement, and manage
• Optimize ad spend for maximum ROI by analyzing campaign metrics.
• Conduct A/B testing to determine best-performing ad creatives.
• Collaborate with the team to brainstorm and implement creative marketing strategies tailored to individual products.
• Segment audiences and curated ad messaging to effectively communicate with different customer personas.
• Conduct targeting research and ad creative development to optimize campaign performance.
• Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Optimize campaigns to improve key performance indicators (KPIs) such as lowering ads cost (CPP) and maximizing return on ad spend (ROAS).
• Collaborate with cross-functional teams, including the client, to ensure campaign objectives are met and client expectations are exceeded.
• Staying up-to-date with industry trends, best practices, and platform updates to enhance campaign effectiveness and innovation.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance and increase return on ad spend (ROAS).
• Manage advertising budgets effectively to ensure optimal allocation and maximum ROI.
• Contribute ideas and skills to help the company excel as a growing team, and encourage an environment of innovation and collaboration.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Managed $5,000/day ($150,000/month) on
• Periodically enroll in Master Classes and Courses to stay up-to-date with industry trends, best practices, and platform updates to enhance campaign effectiveness and innovation.
CV:
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Build Shopify Store from Scratch (No Coding)
Experience: Less than 6 months
Experience: Less than 6 months
Experience: 5 - 10 years
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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