Amazon PPC Specialist

• Plan, create, and manage PPC campaigns • Keyword research and management to optimize bids (add PPC keywords and negative keywords) • Optimize bidding at keyword, placement and other levels • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, impression share and other important metrics) • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators • Stay updated with the latest Amazon Paid Search best practices, trends, and platform updates, and apply them effectively to campaigns.

• Create engaging and accurate product listings, including detailed descriptions, images, specifications, and pricing information • Optimize product listings by conducting market research to identify competitive prices and attractive selling features • Collaborate with cross-functional teams to gather product information and ensure accurate representation on various platforms • Maintain an organized database of product listings, ensuring easy access and retrieval of information for updates, edits, and additions • Regularly review and update product listings to reflect changes in inventory, pricing, or promotions • Ensure product listings meet company standards for accuracy, completeness, and consistency • Conduct regular audits of product listings to identify and correct any errors or discrepancies • Collaborate with the marketing team to ensure product listings align with promotional campaigns and marketing strategies • Communicate effectively with suppliers, vendors, and internal teams to obtain necessary product information and resolve any listing-related issues • Conduct market research to stay informed about industry trends, competitor activities, and customer preferences • Utilize market insights to optimize product listings and identify opportunities for enhancing the company's product portfolio

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