Lead Generation & Marketing Specialist for Mobile Physio Business

We are a rapidly growing mobile physiotherapy business based in Melbourne, Australia, dedicated to providing exceptional care to clients in the comfort of their homes. We are looking to expand our reach by partnering with case managers, support coordinators, and retirement villages. We need a proactive and results-driven virtual assistant to help us generate leads and build strategic partnerships. This part-time role offers the potential to grow into a full-time position based on performance.

As the Lead Generation & Marketing Specialist, you will be responsible for identifying and reaching out to potential partners, including but not limited to case managers, support coordinators, and retirement villages, to generate referrals for our mobile physiotherapy services. You will use a mix of cold approach, digital marketing strategies and direct outreach to build relationships and create new business opportunities.

What we expect from you:

• Strong communication and interpersonal skills
• Self-motivated and proactive with a results-driven mindset
• Excellent organizational and time-management abilities
• Ability to work independently and as part of a team
• Creative problem-solving and adaptability
• Proficient in spoken and written English
• Ability to research and identify potential business partners
• Strong attention to detail and accuracy
• Basic understanding of lead generation and marketing principles

Required Technical Skills and Experience (at least 5 items)
• Proven experience in lead generation and/or digital marketing
• Proficiency with CRM tools (e.g., HubSpot, Zoho, or similar)
• Familiarity with social media platforms for professional networking (LinkedIn, Facebook)
• Experience with email marketing and outreach campaigns
• Ability to create and manage contact databases

Desired Technical Skills and Experience
• Experience in the healthcare or physiotherapy industry is a plus
• Knowledge of Australian healthcare system, particularly NDIS and aged care
• Graphic design skills for creating marketing materials (e.g., Canva)
• Experience using automation tools for lead generation
• SEO and content marketing knowledge

Detailed Responsibilities
• Research and identify potential case managers, support coordinators, and retirement villages in Melbourne
• Conduct outreach campaigns via email, social media, and other digital platforms to establish partnerships
• Maintain and update a CRM system with potential leads and follow-up activities
• Develop marketing materials and content tailored to the target audience
• Collaborate with the team to refine marketing strategies and track performance metrics
• Schedule and coordinate virtual meetings with potential partners and the business owner
• Provide weekly reports on lead generation activities and outcomes

Samples of the Type of Work You Expect
• Compiling a list of potential partners in Melbourne
• Drafting and sending outreach emails or LinkedIn messages, cold calling
• Designing basic digital flyers or promotional materials
• Managing and updating the CRM database
• Tracking and analyzing the success of outreach campaigns

Career Potential
• Opportunity for role expansion and salary increase based on performance
• Potential to grow into a full-time Marketing Manager role as the business scales

Details on How to Apply

Interested candidates are encouraged to send the following
1. Updated resume with relevant experience
2. A brief cover letter explaining why you are suitable for this role
3. Examples of previous lead generation or marketing work (if available)

Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an interview