Amazon PPC Specialist for Books

Who are we?

Advanced Amazon Ads is a digital marketing agency based in San Diego, CA. We work with authors to sell more of their book on the Amazon. Our vision is to create a community of passionate authors & entrepreneurs who are creating a better future for mankind through education and entertainment. We do this by providing the marketing tools and resources to expedite their positive impact on the world. We value transparency, communication, relationships, reliability, and simplicity.



Who is a good fit?

The person applying for this role should love to over-communicate. If they see daily spending will result in being out of budget within the next 7 days, they are quick to resolve the issue by reaching out to the customer success manager.
If they have a family trip coming up next month - they make sure to communicate that they will be offline for that period of time.
They have a background in running Amazon PPC campaigns for products and/or books.
Who is not a good fit?
Someone that thrives on the stress of piling your work into the final hours before a deadline. Someone who doesn’t like to work with a team of other PPC specialists focused on advancing their craft month over month.



Key Responsibilities:

Campaign Strategy and Planning:
Develop comprehensive Amazon ad strategies tailored to each book and author’s target audience.
Collaborate with the marketing team to align ad campaigns with overall marketing objectives and book launch timelines.

Ad Creation and Management:
Design, create, and manage Amazon ad campaigns, including ad copy, visuals, and targeting.
Monitor and analyze ad performance, making data-driven adjustments to optimize ROI.
Conduct A/B testing to refine ad creatives and targeting strategies.

Budget Management:
Allocate and manage budgets effectively across multiple campaigns to maximize reach and conversions.
Track spending and ensure campaigns stay within budget while achieving desired results.

Performance Analysis and Reporting:
Provide regular reports on ad performance, highlighting key metrics and insights.
Utilize Helium 10, Amazon Ads Dashboard and other analytics tools to track campaign success and identify areas for improvement.
Providing campaign progress via written reports, email, and virtual chats

Industry Trends and Best Practices:
Stay up-to-date with the latest trends, tools, and best practices in Amazon advertising and book marketing.
Continuously explore new opportunities and innovative approaches to enhance campaign effectiveness.




Qualifications:

Proven experience as a an Amazon Ads Manager or similar role, with a focus on book marketing preferred.
Strong understanding of Amazon Ads, audience targeting, and ad optimization techniques.
Excellent copywriting and creative skills, with the ability to craft compelling ad content.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong organizational skills and the ability to manage multiple campaigns simultaneously.
Passion for books and a deep understanding of the publishing industry.
Excellent communication and collaboration skills.
Strong customer support via verbal and written communication with clients.

A regular day might look like this: On Monday morning, you have a call with the Amazon PPC Specialist team. For 20 minutes, one PPC specialist reviews a new strategy that’s been working well for them. For the next 20 minutes the customer success manager assigns new accounts - 2 of which have been assigned to you. The meeting wraps up and you begin strategizing what campaigns to run for these new accounts. You estimate that the research will take you 10-15 hours to complete and mark the estimated completion time for Wednesday. You then spend the next hour running through the other 20 accounts you currently manage to make sure they are all performing well. You notice one of the accounts has an ACOS of 80%. The target ACOS for this book is 50% and so you spend the remainder of the day optimizing bids for various overspending targets within the account. For one campaign you come across - you wonder if a down-only bidding strategy would work better. You post your question in slack to what the other specialists have experienced with down-only bidding. Your day wraps up and you set your schedule for tomorrow which includes having one of the new accounts all set up.

Hours per week: 30-40

Compensation: $3,000-$3,500 USD/Month to manage ads for 30-40 books.

Required:
Positive attitude (I’m a happy person and want to work with other happy people)
Reliable internet access
A Growth Mindset
Knowledge of how to efficiently use Google Sheets
Consistent & concise Communication
Ability to set goals each week and hit them
Ability to change/adapt weekly to business needs
High english proficiency

To apply: Fill out this Google form: Upgrade to see actual info

The top 5 candidates will receive an invitation to a 30 minute interview where we discuss your previous roles so come ready to discuss & answer questions about your previous work experience.