Executive Assistant – Marketing & Business Operations

Coco Laundry and Home Helpers are two growing businesses dedicated to providing exceptional services in laundry care and home assistance. Coco Laundry, located near CSULB, offers wash-and-fold, dry cleaning, and delivery services, while Home Helpers provides in-home care solutions in North San Diego.

We are looking for a highly organized, proactive Executive Assistant with expertise in marketing, SEO, social media content creation, research, and business operations to support both businesses. The ideal candidate thrives in a multi-disciplinary environment, can think critically, and has the ability to break down high-level business questions into actionable plans.

While normal office hours are Monday - Friday, 8 AM - 5 PM PST, this role offers flexible working hours, with minimal overlap required for collaboration.

Roles & Responsibilities

Marketing & Content Creation

Develop and execute SEO-driven content for blogs, websites, and social media to improve visibility and engagement.

Manage social media accounts (Instagram, Facebook, LinkedIn), create engaging posts, and track analytics.

Research and implement digital advertising strategies (Google Ads, Meta Ads) to increase online reach.

Assist in email marketing campaigns, crafting newsletters and promotional content.

Monitor customer engagement metrics, track performance, and adjust content accordingly.

Develop marketing materials for promotions, partnerships, and community outreach.

Business Intelligence & Operations

Coco Laundry (Back Office, Billing & Follow-ups)

Manage customer invoicing, billing cycles, and payment follow-ups to ensure smooth transactions.

Pull and analyze customer data to refine marketing strategies and operational efficiencies.

Identify and implement tools (e.g., CRM systems, automation platforms) to streamline recurring tasks.

Support process improvements for customer service and internal workflows.

Home Helpers (Strategic & Business Intelligence)

Conduct industry research and competitive analysis to guide early-stage business strategy.

Develop operational frameworks to support business growth and service delivery.

Assist in tracking key performance metrics and preparing reports for decision-making.

Organize and synthesize information to help prioritize strategic initiatives.

General Research & Business Operations

Conduct market research on industry trends, competitors, and customer preferences to refine business strategies.

Assist with financial research, compiling reports on industry benchmarks and cost analysis.

Support general administrative tasks, including document organization, data entry, and process improvements.

Coordinate schedules, manage action items, and maintain records in Google Drive.

Assist in operational tasks such as customer outreach, partnership research, and marketing campaign execution.

Analyze business problems, break them into hypotheses, and develop game plans for execution.

Qualifications

Experience in SEO, content marketing, and social media management.

Strong research and analytical skills, particularly in market research and business strategy.

Critical thinking skills, with the ability to break down high-level business problems into actionable solutions and execute them.

Familiarity with Google Suite, and social media scheduling tools.

Strong writing and editing skills for clear, engaging content.

Ability to adapt to multiple business needs and execute various projects efficiently.

Self-starter who can take initiative and work independently with minimal supervision.

What We Offer

Flexible working arrangements (choose your own hours).

Exposure to multiple industries (laundry services and home care).

Opportunities for growth in marketing, operations, and business strategy.

A supportive work environment where your contributions have a direct impact on business success.

How to Apply

Please send an email to Upgrade to see actual info with the subject line: Executive Assistant – Marketing & Business Operations and include the following:

Why are you the perfect fit for this role? Please provide examples of past work in marketing, research, or operations.

What are your preferred work hours and style?

Which responsibilities excite you the most, and which ones do you want to improve on?

We look forward to hearing from you!