Ads Strategist / Landing Page Designer

Overview

Looking for full-time work (6 hours/day)

at $20.00/hour ($2,640.00/month)

Bachelors Degree

Last Active

November 2nd, 2024 (23 days ago)

Member Since

September 29th, 2019

Profile Description

UI/UX and Multimedia Designer with a robust focus on enhancing business flows, user interactions, and crafting visually compelling multimedia experiences. Proficient in wireframing, prototyping, and creating engaging user interfaces using tools like Figma and Adobe XD. Equipped with expertise in multimedia design, including graphic design, motion graphics, and video editing. Adept at delivering comprehensive digital experiences that balance aesthetic appeal with user-centered design.

Conversion Design Specialist | Ads Strategist (Freelancer)?ArtworkO Creatives | Philippines
September 2023 - Present??• Specialize in designing high-converting digital experiences, focusing on optimizing landing pages and user interfaces for maximum engagement and conversion.
• Develop strategic ad campaigns, leveraging data-driven insights to enhance performance and generate leads through targeted Facebook ads.
• Collaborate with cross-functional teams to ensure cohesive design and marketing strategies that align with overall business objectives.
• Utilize UX principles to craft seamless user journeys that drive both user satisfaction and business growth.??Senior UI/UX & Multimedia Designer (Full-time)?WBridges Manpower Corporation | Kawit, Cavite
October 2023 - October 2024??• Led the design and optimization of business flows for web applications, improving user engagement and streamlining the overall user experience through strategic UI/UX enhancements.
• Created interactive prototypes and wireframes using Figma and Axure, integrating multimedia elements like animations and motion graphics to deliver engaging user experiences.
• Developed and implemented multimedia assets, including videos, infographics, and animations, enhancing the digital experience and ensuring alignment with brand standards.
• Designed interactive web components and micro-interactions to boost user engagement, leading to improved website performance.
• Collaborated with cross-functional teams to integrate multimedia content within the user interface for seamless digital storytelling.??Team Leader – Design Team (Full-time)?TRI-7 Solutions | Makati
November 2019 – March 2023
?• Led a team of designers, managing the end-to-end design process for web and mobile projects, from concept to delivery.
• Oversaw UI/UX design efforts, ensuring a user-centered approach while meeting business requirements.
Introduced interactive prototypes and user testing, significantly improving usability across client projects.
• Collaborated with product managers, developers, and stakeholders to align design strategy with project goals.

Graphic Artist (Full-time)?Fresh Prints LLC | Homebased
June 2018 – September 2019
?• Designed custom graphics, illustrations, and marketing materials for a range of clients, primarily focusing on print and digital design.
• Assisted in creating branding elements and promotional materials for events, boosting client visibility and engagement.
• Worked closely with clients to translate their vision into creative designs that met their specific needs.

Web and Graphic Designer | UI & UX (Full-time)?Victorian Refrigeration Australasia Representative Office | Makati
May 2017 – May 2018
?• Designed and maintained the company’s website, ensuring a smooth user experience and modern visual aesthetics across all devices.
• Developed and implemented interactive UI/UX design solutions, optimizing the website’s usability and improving user engagement.
• Created various multimedia materials, including product brochures, digital graphics, and video content for marketing and promotional purposes.
• Collaborated closely with internal teams to ensure design consistency and alignment with the company’s branding guidelines.
• Conducted user testing and gathered feedback to iterate on design improvements, enhancing overall website functionality and user satisfaction.

Tools & Technologies:
Design & UI/UX Tools: ?Figma, Adobe XD
Multimedia Software: ?Adobe Photoshop, InDesign, Illustrator, After Effects,
Premiere Pro, Dreamweaver, Canva
Prototyping & Wireframing:?Figma, Adobe XD
Video & Motion Graphics: ?Adobe After Effects, Premiere Pro, Final Cut Pro, Capcut
User Research & Analytics:
Google Analytics, Hotjar
Development Knowledge (Basic Understanding):
HTML, CSS, JavaScript

EDUCATION:
De La Salle University - Dasmarinas
Bachelor of Science in Graphics Design and Multimedia?• 3.08 GPA in year 2017 - Golden Gear Award Nominee
• Best Thesis Overall - First Runner Up
• Best Research Artwork for Traditional Output - 1st Runner Up
• Best Research Artwork for Creative Writing - 1st Runner Up
• People’s Choice Award (Exhibitor in PRISM 3.0: Neon City)