Google Ads & FB Ads Specialist / PPC Expert & Data Analyst

Google Tag Manager Specialist (2017-2023) Multiple Agencies and Private Companies Led the successful implementation and management of Google Tag Manager (GTM) strategies for diverse clients, enabling efficient and scalable tracking of website analytics and marketing tags. Developed comprehensive tag management strategies, ensuring accurate and consistent data collection, tracking, and reporting across multiple digital platforms and marketing channels. Implemented complex tracking configurations and custom event triggers in Google Tag Manager, allowing for advanced tracking of user interactions, conversions, and campaign performance. Worked closely with marketing teams, web developers, and analytics professionals to define tagging requirements, troubleshoot implementation issues, and optimize data collection for accurate attribution and analysis. Conducted thorough audits of existing tag implementations, identifying opportunities for consolidation, streamlining, and improving tag performance. Developed and maintained a comprehensive library of reusable GTM templates, macros, and rules, facilitating efficient and standardized tag deployment across client projects. Implemented advanced features of Google Tag Manager, such as enhanced ecommerce tracking, cross-domain tracking, and custom JavaScript macros, to provide deep insights into user behavior, conversion funnels, and revenue attribution. Utilized data layer implementation to capture and transmit valuable data from the website to third-party tools and platforms, enabling advanced analytics, remarketing, and personalization efforts. Conducted training sessions and workshops to educate internal teams and stakeholders on Google Tag Manager best practices, data layer implementation, and tag deployment techniques. Stayed up-to-date with the latest developments in Google Tag Manager, attended industry conferences, and actively participated in online communities to stay at the forefront of tag management strategies and techniques. Mentored and guided junior Google Tag Manager Specialists, sharing expertise in tag implementation, troubleshooting, and data governance.

Google Analytics Specialist (2016-2023) Multiple Agencies and Private Companies Successfully implemented and managed Google Analytics strategies for a diverse portfolio of clients, driving data-driven decision-making and optimizing website performance. Developed comprehensive measurement frameworks, tracking plans, and custom reports to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders. Conducted in-depth data analysis to identify trends, patterns, and user behavior, providing valuable recommendations to improve website usability, conversion rates, and overall digital marketing strategies. Created customized dashboards and visualizations to communicate complex data in a clear and meaningful way, enabling stakeholders to easily understand and act upon analytics insights. Implemented advanced features of Google Analytics, including Enhanced Ecommerce tracking, cross-domain tracking, and goal funnels, to accurately measure and analyze user journeys, revenue attribution, and sales funnel performance. Collaborated closely with cross-functional teams, including web developers, UX designers, and marketing managers, to ensure proper implementation of Google Analytics tracking code, event tracking, and conversion tracking. Provided training and guidance to internal teams on Google Analytics best practices, data interpretation, and reporting techniques, empowering them to make data-driven decisions and optimize their marketing efforts. Conducted regular audits of Google Analytics configurations, data accuracy, and data integrity, ensuring compliance with industry standards and best practices. Stayed up-to-date with the latest Google Analytics features, updates, and emerging trends, proactively applying new techniques and methodologies to enhance data analysis and reporting capabilities. Mentored and coached junior Google Analytics Specialists, fostering their professional growth and sharing expertise in data analysis, tracking implementation, and reporting strategies.

Google Data Studio Specialist (2018-2023) Multiple Agencies and Private Companies Led the development and implementation of Google Data Studio reporting solutions for clients, providing visually compelling and interactive dashboards that drive data-driven decision-making. Designed and built customized data visualizations, charts, and reports in Google Data Studio to effectively communicate key metrics, trends, and insights to stakeholders. Integrated data from multiple sources, including Google Analytics, Google Ads, social media platforms, and third-party APIs, to create comprehensive and holistic reporting solutions. Developed and implemented complex data transformations, calculated fields, and data blending techniques in Google Data Studio to ensure accurate and reliable data visualization and analysis. Collaborated closely with clients and internal teams to understand reporting requirements, define KPIs, and deliver reports that align with business goals and objectives. Provided data analysis and insights based on Google Data Studio reports, identifying opportunities for optimization, forecasting future trends, and driving data-informed strategies. Conducted training sessions and workshops to educate internal teams and clients on Google Data Studio functionalities, report customization, and best practices for data visualization and storytelling. Implemented advanced features of Google Data Studio, such as data connectors, filter controls, and interactive elements, to enhance user experience and enable dynamic exploration of data. Stayed up-to-date with the latest features, templates, and data visualization techniques in Google Data Studio, continually enhancing reporting capabilities and leveraging new functionalities. Mentored and guided junior Google Data Studio Specialists, sharing expertise in data visualization, report creation, and data analysis techniques.

Google Ads Specialist (2016-2023) Multiple Agencies and Private Companies Led the development and execution of highly successful Google Ads campaigns for a wide range of clients, resulting in a cumulative revenue increase of over $10 million. Conducted extensive keyword research, competitor analysis, and market trends assessment to identify strategic opportunities and optimize campaign targeting. Managed large-scale Google Ads accounts, implementing advanced bidding strategies, ad scheduling, and audience segmentation to maximize click-through rates (CTR) and conversion rates. Utilized Google Ads tools and analytics platforms to monitor campaign performance, analyze key metrics, and drive data-informed optimizations to achieve optimal return on investment (ROI). Implemented advanced tracking solutions, including conversion tracking, Google Analytics integration, and custom attribution models, to measure campaign effectiveness and provide insightful reports to clients. Developed highly engaging ad copy, landing pages, and ad extensions to improve quality scores, enhance user experience, and drive higher click-through rates (CTR). Conducted frequent A/B tests to refine ad messaging, landing page design, and bidding strategies, resulting in a 25% increase in conversion rates.

Facebook Ads Specialist (2018-2023) Multiple Agencies & Private Companies Developed and executed comprehensive Facebook advertising strategies for diverse clients, resulting in a combined total of over $5 million in revenue generated. Conducted thorough market research and audience analysis to identify target demographics, optimize ad targeting, and increase ad performance. Managed end-to-end Facebook ad campaigns, including ad creation, copywriting, image selection, and landing page optimization, consistently achieving above industry-average click-through rates (CTR) and conversion rates. Utilized Facebook Ads Manager and other analytics tools to monitor campaign performance, track key metrics, and implement data-driven optimizations for maximum ROI. Implemented A/B testing methodologies to refine ad creative, messaging, and targeting strategies, leading to a 30% increase in conversion rates and a 20