Work Experience:
- Paid Campaign Manager / SEM or PPC Specialist/ Digital Marketing Strategist/ Digital Marketer/ Paid Strategist/ Media Buyer (Since 2017 - Present)
- Platforms:
*Google ads/Google AdWords
- Search
- Display
- Shopping
- Discovery
- Gmail
- Video/YouTube
- Leads campaigns
- Smart campaigns
- Lead form campaigns
- Messenger ads/ManyChats
- Traffic, Conversions, and all other FB ad objective campaigns
*LinkedIn ads
- Feed ads
- Message and Conversation ads
- All other ad types
*Bing ads/Microsoft Advertising
*Other Social marketing platforms:
TikTok ads
Pinterest ads
Snapchat ads
*Google Analytics
*Google Tag Manager
*Google Data Studio (direct or use of Supermetrics, etc.)
*Google Merchant Centre
- Account creation
- Feed setup and management
Skills:
- SEM
*Campaign Strategy
*Campaign Set-up
*Keyword Planner
*Keyword Research
*AdWords Editor
*Ads creation
*Audience targeting
*Remarketing/Retargeting
*Optimization
*Conversion Tracking setup
*Google Merchant Centre account setup and feed management
*Google ads account audit
*Landing page audit
*Dynamic retargeting
- SMM
*Campaign Strategy
*Ads creation
*Audience creation (Custom affinity, lookalikes, etc.)
*Remarketing/Retargeting
*Catalogue setup and dynamic ads
*Optimization
*Conversion Tracking setup
*Landing page audit
*Message ads/ManyChat
*Lead form and CRM integration (e.g. Zapier, HubSpot, Klaviyo, Etc.)
- Google Analytics and Google Tag Manager
*Analysis and Reporting
*Goal set-up
*Tag set-up, setting up triggers for non-Thank You page conversion actions
and form submissions
Others:
- Ad creatives and design briefs
- Basic landing page builds (Unbounce, ClickFunnels, and Hubspot)
- Writing (Creative, Editorial, Blogs -
- Proficiency in Microsoft Office (Excel, Word, and PowerPoint)
- Internet Research
- Data Entry
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