Paid Media Specialist for
I was a UK Digital Marketing Agency Paid Media Assistant for?
In addition to the above, I have been freelancing via the FIVERR platform since the year 2022 with a few global clients but mostly from the UK and USA with their?
In the past years, I was able to use SEO tools like AHREFS and SEMRUSH for my old hobby websites, when these were still active. This is where I was able to dabble into WordPress - created hobby websites of my own for my natural health blogging and food blogging too. I also used tools like Canva and Adobe Express for social media posting and designing. I was also able to use JASPER AI for my content creation with a mix of my own organic writing. In terms of my English communication skills, I lived in the UK for over thirteen years so I have a near-native fluency, plus I have taken English tests like TOEFL and TOEIC, and also got certified recently as a C2 speaker level for English.
In terms of logistics, I have a 100 MBPS home Internet, a second back-up broadband connection, a Samsung laptop with Core I5 programme capacity, a headset and a large office table. I am familiar with online tools like CIN7 store portal, Store Hippo, Hubspot, Trello, Slack and WhatsApp,
More on my?
Worked with senior managers for?
Google Ads and Microsoft Ads
- finding and replacing keywords via Google Ads Editor in the ad group level, keywords level and ads level
- did Search Term Report inspection - looking at the Google Ads results for say the last 90 days and getting the Search Query used and the suggested negative keywords to be implemented.
- adding negative keywords in the campaign level
- doing the Google Sheets report for Zero Conversions keywords using the parameters: greater than 12 clicks and with equal to 0 conversions
-doing a downloaded CSV file of keywords comparison with four columns: Google Cost and Google Conversion Cost then Bing/Microsoft Ads CPA and its Conversion Cost, then suggesting to lower or increase Bing budget
META Ads
- taking instructions from the?
- using Business Manager to manage clients’ accounts
- helping the Senior Manager with ad creation
- checking ad budgets for every client and do recommendations to the manager in view of the ROI goals
- exploring the Ads Library for competitors’ ads
- helping with audience targeting to reach the right customers
- collaborating with the senior manager for ad copy revisions
- counterchecking unpublished ads for Meta’s advertising policies
- had a quick experience with managing reporting metrics [needs training]
- had a minor exposure regarding?
- was involved in checking landing pages and URLs are correct and working
“My business would not be able to go forward if it was not for them”
Gaurab - Adhikari
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