QUICK BACKGROUND RECAP:
I am a confident professional eCommerce Campaign Manager with extensive training and experience in Amazon SEO and PPC for about 2 years. Tasks included Auditing the client’s advertising campaign, doing Keyword Research, Structuring a Campaign, Campaign Optimization, and Troubleshooting. I also have undergone different online courses, in which I was trained extensively and gained thorough knowledge regarding this niche.
Here are the detailed tasks I did as a Campaign Manager for your further reference:
1. Managed the campaign of Amazon Sponsored Products, Sponsored Brand, and Sponsored Display Ads.
2. Performed daily account management of Pay-Per-Click on Amazon.
3. Optimized conversion and ACoS of campaigns across SKUs.
4. Assisted in the maintenance and monitoring of keywords bids, account daily and monthly budget caps, impressions, and other important account metrics.
5. Provided recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with the client's goals.
6. Generated weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
7. Monitored and administered analytic dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
8. Delivered keyword research, campaign set-up, and reporting Competitor analysis- watching what major competitor activity is in the paid search sphere and identifying new competitors.
9. Setup any campaigns related to increasing search visibility for specific products and keywords.
10. Monitored ranking performance daily and adjust campaigns accordingly.
11. Planned, developed, and implemented comprehensive strategies to increase sales, visibility, brand recognition, and drive sales across Amazon Sponsored Ads.
12. Optimized AMS, PPC, and Sponsored product campaigns with various methods.
13. Obtain a deep understanding of each product in the catalog.
14. Managed campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
15. Staying informed with and executing Amazon Paid Search best practices, trends, and platform updates.
16. Updated and reported to the CMO regarding any changes, progress, and trends in the account.
These are some of the certifications I gained from several free and paid online
courses:
1. Amazon Seller VA Masterclass
This is a paid training program in the Philippines that teaches
Filipinos to become in-demand, sought-after Amazon Virtual assistants. This
is an 8-week advanced training program conducted by Miss Lish Aquino, the Queen of Amazon in the Philippines. Our training includes a walkthrough on Amazon Seller Central, Product Research, Product Sourcing, Supplier Research, Amazon Product Listing, Amazon SEO and PPC, Amazon Inventory Management, and effective and efficient Amazon Customer Service Support.
2. AMAZON SPONSORED ADS CERTIFICATION
I took this certification at Amazon Learning Console and it is a free online course. The Sponsored ads certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This certification gives me a thorough knowledge of the Fundamentals of Sponsored Ads, Building Compliant Ads, Analyzing Metrics
and Reports and Optimizing Sponsored Ads Campaigns.
3. AMAZON FBA PRODUCT LAUNCH & PPC TRAINING CERTIFICATION
This is a paid online course conducted by Jordan Minh, a
Professional Amazon FBA Seller and a Consultant in which we are trained to
learn the craft of properly Optimizing Amazon Product Listing for a successful
product launch and learn the ins and outs of setting up and Optimizing your PPC
Campaigns like a Pro.
4. 7-INSANELY PROFITABLE AMAZON PPC CAMPAIGNS (step-by-step)
This paid online course I took from Udemy which conducted by Sumner Hobart, a 7-figure E-commerce Entrepreneur, who trained us in the COMPLETE, step-by-step guide to create & optimize 7 HIGHLY profitable Amazon PPC campaigns in MINUTES, EVEN IF you've failed before or had 0 experience!
Below are the skillset and other services that I can offer.
AMAZON SKILL SETS:
·
Amazon FBA
Amazon PPC
Amazon Webstore
Amazon Seller Central
SEO and Keyword Research and Analysis
PPC Campaign Set-up and Management
Amazon Sponsored Products
Amazon Sponsored Brands
Amazon Product Display
Setting up an Auto & Manual PPC Campaign
Advanced PPC Optimization Techniques
Advanced Targeting Techniques and Strategies for SUPER LOW ACOS
Bulk Files Optimization
Data Analytics.
TOP ONLINE SKILLS
Amazon VA A-Z
Shopify Set-up and Management
FB Ads
Bookkeeping and Basic Accounting
Social Media Management
Administrative Assistant
Customer Service Support
SOFTWARE/ PROGRAMS
1. Internet Communications –
2. Social Media –
3. Project Management Tools – Asana, Trello, Slack, Google Docs, Notion
4. Virtual Assistance – MS Office (Excel-Pivot, Macros, Word, Powerpoint), Gmail
5. Mailchimp –
6. Canva – for simple designs
7. CRM’s- Zoho, Hubspot,
8. Amazon Tools- Helium10, Jungle Scout, Papaya long-tail keyword, DS Amazon Quick View, MBS Retriever, Unicorn Smasher Pro, AMZ Scout FBA Calculator, Seller Tools, Pacvue, Perpetua
“They're not only loyal and hardworking, they're super detail oriented!”
- Travis OVAAnswers
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