Data-Driven Growth Strategist | Google Ads, MS/Bing Ads, Apple Search Ads Specialist | US, CA, AU, NZ, UK, EU
I'm a veteran digital marketing specialist with 8+ years of experience scaling businesses through strategic paid search campaigns. From B2B to B2C, I've delivered tangible results across diverse industries, managing budgets ranging from USD $5 to $60,000 daily.
Highlights:
>> Generated AUD $44.1M in Revenue (11.5x ROAS) for Pet Circle (AUD $1B Valuation) by architecting and scaling SEM campaigns, growing the active customer base by 1340%.
>> Managed and Optimized 500+ Google Ads Accounts Across Diverse Verticals: Automotive, B2B Services, Building & Construction, Packaged and Fast-Moving Consumer Goods (FMGC), Educational Institutions, Financial Services, Insurance, Loans, Legal, Real Estate, Government Organizations, and Political Personalities, Not-For-Profit, Health and Wellness Products and Services, Healthcare, Home Services, Garden and Lawn Care and Supplies, Animal Care and Pet Supplies, Telecom Companies, Businesses Selling Proprietary Software (SaaS), Designs or Cloud-Based Services, Hotels and Travel Agencies, Restaurants and Food Catering Services, Brick-and-Mortar Establishments, SMEs, Manufacturers, Wholesalers and Retailers.
>> Skilled in: Ad Strategy (Evergreen & Seasonal), Competitor Analysis, Keyword Research, Campaign Management & Optimization, Data Analysis & Reporting
>> Tech Stack Proficient: Google Ads Editor, GMB, GMC, GTM, GA4, Search Console, MS Ads Editor, Apple Search Ads, Shopify, Wix, Wordpress, Duda, Unbounce, SEMrush, NetRivals, SERPBook, QuanticMind, Keap, CallRail, Acquisio, Marchex, Canva, Elementor, SFDC, JIRA, Confluence, Sisense, Trello & More.
Bonus: Creative, results-oriented, and a lifelong learner. Dedicated family man (husband & homeschooling dad).
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 10+ years
Experience: 2 - 5 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 2 - 5 years
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Davonna Willis
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