I specialize in executing Influencer Marketing campaigns for INTO THE AM, focusing on creating engaging content across various platforms including YouTube and Twitch. My role involves negotiating and collaborating with a wide range of influencers, both macro and micro, to integrate products into their content, driving revenue and supporting specific brand campaigns.
My approach includes working with influencers on a mix of flat fee structures and revenue-sharing models, as well as incorporating complementary products to enhance partnerships. Through these efforts, I've successfully generated over 2000 influencer content pieces, contributing significantly to seven-figure revenue growth. Currently, I oversee a team of 4 influencer associates, guiding them in developing and expanding their own successful programs.
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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