Digital Marketing Specialist | Social Media Manager

In my experience with social media marketing at Google Career Certificate, I have applied the five key pillars: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising. I've successfully chosen the right platforms for campaigns, boosted engagement, and created engaging content. Leveraging social media analytics, I used data to refine strategies and guide decision-making. I also developed clear, actionable social media reports and implemented paid advertising campaigns to achieve marketing goals and drive business growth.

In my experience with email marketing at Google Career Certificate, I’ve mastered Mailchimp, crafting compelling subject lines and preview text to boost open rates. I’ve implemented automated workflows to enhance communication and engagement while building and maintaining targeted email lists. Writing persuasive copy and managing contact lists have become second nature, along with segmenting lists for precise messaging. I follow best practices for handling PII securely and analyze campaign performance data to continually optimize results and drive success.

In my marketing experience, I’ve effectively planned and allocated budgets to align with strategic goals. I’ve worked with performance goals and KPIs to drive successful campaigns, using tools like Google Analytics and Google Ads to measure performance, calculate ROI, and assess effectiveness. I’ve also conducted A/B tests, analyzing results to optimize campaigns. Proficient in spreadsheet features and data visualization, I can present clear insights for informed decision-making, ensuring precision and efficiency in managing marketing efforts.

In my hands-on experience at Google Career Certificate, I’ve effectively identified customer personas and crafted targeted audiences to enhance marketing efforts. I’ve applied strategies to boost conversion rates through a deep understanding of the marketing funnel. I’ve also optimized website presence using SEO techniques and Google Search Console. My expertise extends to SEM and Google Ads, where I focused on strategic audience targeting. These experiences have given me a solid foundation in digital marketing, allowing me to drive meaningful results for businesses.

I set up a Shopify store, implementing best practices for a seamless customer experience. I conducted market and product research to make informed, data-driven decisions and optimized the checkout process for efficiency. I also used Google Ads to drive traffic and boost conversions. Additionally, I analyzed trends and seasonality to adapt strategies and became familiar with the order fulfillment process, ensuring a smooth journey from browsing to delivery.