Meta & Tiktok Media Buyer 

Step 1: Define Your Objective Step 2: Set Up Your Campaign Step 3: Create an Ad Group Step 4: Design Your Ad Step 5: Preview and Publish Step 6: Monitor and Optimize Example Ad: Objective: Drive Traffic Audience: Women aged 18-24, interested in fashion and beauty Budget: $100 daily Ad Format: In-Feed Ad Video: A 15-second clip showcasing a new summer dress collection Ad Copy: "Step into summer with our latest collection! ????✨ Click to shop now!" CTA: "Shop Now"

Here's my Example Digital Marketing Campaign: Goal: Generate Leads Audience: Small business owners, aged 30-50 Channels: SEO, PPC, LinkedIn, Email Marketing Content: Blog posts on business growth strategies PPC ads targeting business owners LinkedIn posts sharing insights and tips Email newsletter offering a free eBook download Budget: $2,000 for one mo

As a Facebook media buyer, I strategized and executed ad campaigns. I was constantly optimizing based on performance data. Leveraging Facebook's targeting tools, ultimately driving growth and brand awareness in a competitive market.

Here’s my short experience walkthrough; Step 1: Define Your Objective Step 2: Choose Your Audience Step 3: Set Your Budget and Schedule Step 4: Create Your Ad Step 5: Preview and Publish Step 6: Monitor and Optimize

Creating a TikTok ad involves setting your campaign objective, defining your audience, choosing the ad format, designing your ad content, and continuously monitoring and optimizing your campaign. A well-crafted TikTok ad can effectively engage users and achieve your marketing goals.

Example Media Buying Campaign: Goals: Increase brand awareness and drive traffic to a new product launch. Budget: $50,000 Target Audience: Millennials, ages 25-34, interested in tech gadgets. Media Channels: Social media (Facebook, Instagram), digital ads (Google Ads), influencer partnerships, and podcasts. Media buying involves defining goals, researching the target audience, selecting the right media channels, negotiating ad space, creating content, and continuously optimizing the campaign. A well-executed media buying strategy ensures your ads reach the right people effectively and efficiently