Direct Response Copywriter | Conversion Copywriting

As a 10+ years veteran quality works officer, I can smoothly create copy that not only persuades but also resonates with the nuances and needs of your target audience plus contribute to maximizing value for your clients while keeping costs in check. While my experience level has shown a value of no more than a year, I have been writing persuasively with the corresponding (CTA) call-to-action messages for valued products and services for more than a decade. To add, Roland had graduated top 7 of his class with the esteemed Scale Slay Copywriting Course under the guidance of the renowned mentor Ms. Malinda Arce, in the year 2023.

Having undergone recent training backed by the latest industry insights and strategies, I can provide engaging content to drive concrete actions from your audience, such as inquiries, sales, or other desired outcomes. Direct response copywriter/conversion copywriting covers this field which includes landing pages, sales pages, website home pages, and blog posts among others. While my experience level spans just a year, I have honed my persuasive writing skills and crafted effective call-to-action messages for valuable products and services for over a decade.

I can help improve your “open rates” by employing strategies such as creating compelling subject lines, personalizing emails, etc. optimizing your content and increasing conversions through effective email communication. Whether it's a welcome sequence, cold email, or win-back emails, the art of email copywriting is a crucial aspect of the copywriting field. This was extensively covered in my completed copywriting course. I have attached some samples for better appreciation.

With editing, proofreading, innovative communication, and implementation process skills, I can seamlessly transition across industries, providing your business with crafted content that is not only informative and engaging but also aligns with its unique brand identity coupled with an inherent adherence to deadlines. Being the former editor of the Design and Engineering department's official e-newsletter T.I.N. (The Innovator's Notebook), I have written, edited, verified, and proofread numerous materials for actual implementation thus allowing me the privilege to write on other sectors' behalf. In summary, I am dedicated to maintaining a professional tone while delivering engaging and impactful content that effectively represents your organization.

I can combine SEO knowledge with proficiency in diverse content creation, contributing to enhanced online visibility and effective communication strategies. I completed an SEO copywriting course with Inkwell Editorial by Yuwanda Black in August 2020. Although it has been almost four years since then, the SEO articles I wrote were sporadic and my focus was primarily on other writing forms, such as articles, newsletters, and technical documents.

Leveraging my proven success as a Statement of Purpose writer for over a hundred international students with a high approval rate, I bring a unique skill set encompassing cultural sensitivity, meticulous attention to detail, and compelling communication, offering your business a persuasive copywriting experience that seamlessly adapts to your unique needs. Considering that this refers to Statement of Purpose writing, I've done more than a hundred letters with a high success rate for international students bound for Canada, New Zealand as well as Australia. Further, this includes LOI (letter of intent) for the international student’s partner, GTE (Genuine Temporary Entrant), invitation letter, tourist visa application letters, family applications including SP for minors, TRV (temporary resident visa) request letters etc.

I can craft diverse articles, formal reports, and official correspondences, offering your clients clear and impactful communication that not only resonates with internal stakeholders but also enhances external relations and establishes a professional and authoritative brand presence in your organization’s industry. For more than a decade with a prime real estate developer company, I have written various articles, conveying formal and official reports and correspondences to company peers, staff as well as stakeholders.

With a unique set of skills, including commitment to innovation, trust-building capabilities, and effective communication with stakeholders, I can be your valuable partner in conveying your brand message and achieving your business goals. Writing articles, memos, directives, and specifications updates/ revisions, for mid-rise and high-rise residential building design and construction products was a continuous operations and documentation process as an R&D (Research & Development) Head and QAQC (Quality Assurance Quality Control) officer of a quadruple “A” real estate developer corporation. This played a pivotal role in shaping the organization’s standing as an industry leader, showcasing our commitment to innovation and excellence thus fostering trust and collaboration with key stakeholders.

I can seamlessly translate complex technicalities into accessible, informative content, guiding your business to be positioned as an industry leader committed to excellence, meticulous processes, and continual improvement. I've worked on a project quality plan/book/manual for buildings, subdivisions, site development, and facilities covering management responsibilities, project management review, quality system, design control, docs and data control, identification and traceability, work control, inspection & testing, procedures, corrective and preventive action, internal quality system audits, quality records control, among others. This serves as a guide to shy away from quality audit NCRs [non-conformance reports].

I am positioned to communicate your brand to the highest industry standards, project efficiency, and unparalleled quality, presenting it as an authoritative and trusted leader in your field. I have written business processes for Quality Management, PQP (Project Quality Plan) book/ manual for horizontal, and vertical construction works on quality assurance and quality control works, WMS (work method statements) for condominium building construction works, Quality Management Audit reports, and building construction specifications thus ensuring precision and efficiency in projects execution. Authoring of such documents offers invaluable insights that adhere to the highest industry standards.