Digital Marketing Specialist l SEO l Graphic Design

Create and curate engaging content calendars, increasing client engagement rates by an average of 30%. Manage social media advertising campaigns, optimizing budgets and targeting to consistently surpass client ROIs. Utilize tools such as Hootsuite and Sprout Social to schedule posts, monitor brand mentions, and track key performance indicators. Foster community growth by actively engaging with followers, and responding to comments and messages promptly. Implement A/B testing strategies to refine content and improve click-through rates and conversions. Regularly analyze and report on social media metrics using Google Analytics and platform-specific insights, providing actionable recommendations. Stay updated on industry trends, algorithm changes, and emerging platforms to adapt strategies and maintain a competitive edge. Collaborate closely with cross-functional teams, including graphic designers and copywriters, to ensure cohesive branding and messaging across channels.

Appointment Setting and scheduling meetings on Zoom and Google Calendar. Customer Services

As a Social Media Manager and Influencer Researcher for Earthchimp, my primary role was to leverage influencer marketing to increase brand visibility and engagement. Here's a detailed breakdown of the process: Identifying Influencers: Target Audience: I focused on influencers whose followers aligned with Earthchimp's target demographics, including lifestyle influencers, vegans, working moms, busy professionals, health enthusiasts, and athletes. Platforms: I utilized social media platforms like Instagram, Facebook, and TikTok to search for influencers with an active lifestyle, including running, cycling, and other fitness activities. Research and Selection: Engagement Metrics: I evaluated potential influencers based on their engagement rates, follower count, content quality, and relevance to Earthchimp’s brand values. Authenticity: Prioritized influencers who exhibited authenticity and a genuine connection with their audience. Outreach Strategy: Personalized Messages: Crafted personalized outreach messages to initiate contact with selected influencers. Highlighted how Earthchimp's products align with their lifestyle and audience. PR Packages: Offered PR packages containing Earthchimp products in exchange for a commitment to create one video or post featuring the product. Collaboration Requests: Requested influencers to tag Earthchimp as a collaborator in their posts to enhance visibility and credibility. Collaboration and Content Creation: Guidelines: Provided influencers with creative guidelines to ensure brand consistency while allowing them creative freedom to maintain authenticity. Content Monitoring: Monitored the content created by influencers to ensure it met Earthchimp's standards and effectively conveyed the brand message. Results Tracking and Analysis: Engagement Analysis: Analyzed the engagement metrics of influencer posts to measure the success of each collaboration. Feedback Loop: Gathered feedback from influencers and their followers to understand the impact and reception of the campaign. Through these efforts, I successfully expanded Earthchimp's reach, boosted brand awareness, and generated authentic user-generated content that resonated with our target audience.