Facebook/I.G and Tiktok Ads Specialist |4 Years Experience

With 4 years of hands-on experience in digital marketing, I’ve honed my skills as a Meta Ads Expert, specifically focusing on health and wellness brands within the e-commerce sector. I specialize in crafting highly-targeted Facebook and Instagram ad campaigns designed to boost brand visibility, drive sales, and engage a loyal customer base. Key Responsibilities & Achievements: Strategic Campaign Management: Developed and optimized Facebook and Instagram ad strategies tailored to the health and wellness niche, achieving consistent ROI and increased brand awareness. Targeted Advertising: Utilized in-depth audience segmentation to reach potential customers interested in wellness products, ensuring ad spend was directed toward high-converting demographics. Creative Development & A/B Testing: Worked closely with design teams to create compelling visuals and copy for ad creatives. Led A/B testing campaigns that optimized click-through and conversion rates by up to 25%. Analytics & Performance Tracking: Regularly analyzed campaign performance using Facebook Ads Manager and other analytics tools, making data-driven adjustments to maximize effectiveness and reduce costs. Collaborative Work: Partnered with the product development and customer service teams to ensure the ad messaging was aligned with our product values and customer needs, delivering a cohesive brand experience across all channels. Key Results: Increased e-commerce sales by 30% in the first quarter through well-optimized Meta campaigns. Grew social media engagement by 40%, driving organic growth alongside paid media efforts. Enhanced customer retention rates by targeting high-value buyers with personalized follow-up ads.

With 4 years of experience as a Facebook Media Buyer, my responsibilities include: 1.Advanced Strategy: Develop sophisticated advertising strategies. 2.Optimization: Fine-tune campaigns for optimal ROI. 3.Data Analysis: Derive insights for continuous improvement. 4.Scaling: Implement strategies for efficient campaign growth. 5.Audience Targeting: Utilize custom and lookalike audiences. Dynamic Ads: Implement personalized ad experiences. 6.Attribution Modeling: Optimize budget allocation. 7.Creative Testing: Conduct A/B testing for ad optimization. 8.Automation: Explore tools for streamlined campaign management. 9.Client Consultation: Act as a strategic partner aligned with business goals. 10.Trend Awareness: Stay updated on industry trends.

Strategic Mastery: Tailored strategies that make your brand stand out. Optimized Campaigns: Fine-tuned for maximum ROI and efficiency. Data-Driven Results: Actionable insights for continuous improvement. Efficient Scaling: Proven strategies for growth without compromise. Multi-Channel Impact: Seamless integration for a cohesive brand presence. Audience Precision: Targeting excellence with custom and lookalike audiences. Dynamic Personalization: Captivating users with personalized ad experiences. Budget Optimization: Advanced models for efficient budget allocation. Creative Excellence: A/B testing for effective and engaging content. Automation Efficiency: Streamlined campaign management for optimal performance.