Facebook Media Buyer/ Ecom Va for Shopify and Amazon

1. ) Planning and Strategy: Content often involved in planning and strategizing the overall content direction. This includes: - understanding the target audience, defining goals, and developing content plans or editorial calendars. 2.) Research: - responsible for conducting research to gather information and data relevant to the topic they are creating content about. This may involve: reading articles, analyzing trends, conducting interviews, or reviewing industry reports. - generating ideas, structuring content, crafting headlines and subheadings, and ensuring the content is well-written and error-free. 3.) Content Formatting: - formatting and structuring content to enhance its readability and visual appeal. This includes adding headings, bullet points, and formatting text, as well as incorporating multimedia elements like images, or videos . 4.) Content Distribution: - involved in distributing or promoting content through various channels, such as Facebook, Instagram, or LinkedIN. This includes scheduling posts, monitoring engagement, and analyzing performance metrics to optimize content distribution strategies. 5.) Content Performance Analysis: - responsible for monitoring and analyzing the performance of their content. They may use analytics tools to track key metrics like social account traffic, engagement, conversions, or social media metrics. Based on the insights gained, make data-driven decisions to improve future content creation efforts. 6.) Keeping up with Industry Trends: - stay informed about the latest trends, developments, and best practices in their industry or niche. This may involve reading industry publications, attending webinars or conferences, and actively engaging with relevant communities or forums. Content creators should have a growth mindset and be willing to learn and improve their skills. They can explore new content formats, experiment with different strategies, and seek feedback to enhance their content creation abilities.

1. Strategy development: Developing and implementing a comprehensive social media strategy aligned with the organization's goals and target audience. This includes setting objectives, identifying key performance indicators (KPIs), and creating a content plan. 2. Content creation: - Creating engaging and relevant content for Facebook and Instagram such as text posts, images, vertical videos. - Ensuring the content is optimized for each platform and adheres to the organization's brand guidelines. 3.) Community management: - Monitoring and engaging with the organization's social media communities, including responding to comments, messages, and reviews. - Building relationships with followers, fostering engagement, and addressing customer inquiries or issues. 4.) Social media advertising: - Planning and executing paid social media advertising campaigns to reach specific target audiences and achieve marketing objectives. This involves creating ad copy, selecting targeting parameters, monitoring campaign performance, and optimizing ads based on analytics. 5.) Social media analytics: - Tracking and analyzing the performance of social media efforts using various tools and metrics. This includes monitoring key metrics like: reach, engagement, follower growth, and conversions. - Using data insights to evaluate the effectiveness of strategies and make data-driven decisions for future campaigns. 6.) Influencer partnerships: - Identifying and building relationships with relevant influencers or brand ambassadors who can help amplify the organization's message and reach a wider audience. - Collaborating with influencers on content creation, sponsored posts, or partnerships to increase brand visibility. - Trend monitoring: Staying up to date with the latest social media trends, algorithm changes, and industry news. - Identifying opportunities for the organization to leverage emerging platforms, features, or strategies to enhance its social media presence. 7.) Crisis management: - Being prepared to handle and respond to potential social media crises or negative feedback. - Devising strategies to address and mitigate negative sentiment, while maintaining the organization's reputation and professionalism. Collaboration and Continuous learning: - Collaborating with cross-functional teams within the organization, such as marketing, public relations, customer service, and design, to align social media efforts with broader marketing and business goals. - Ensuring consistent messaging and branding across different channels. - Keeping up with industry best practices, attending webinars or conferences, and seeking opportunities for professional development. Social media platforms and trends evolve rapidly, so staying informed and adaptable is crucial for success.

key responsibilities: Developing and implementing strategic marketing campaigns on Facebook to drive brand awareness, engagement, and conversions. Conducting thorough audience research and segmentation to optimize targeting and reach the right audience with tailored messaging. Creating and managing Facebook ad campaigns, including ad creation, budget allocation, and performance tracking. Monitoring and analyzing campaign performance metrics, making data-driven optimizations to improve ROI and achieve campaign objectives. Collaborating with cross-functional teams, such as creative and content teams, to ensure cohesive and impactful marketing strategies. Staying updated with industry trends, algorithm changes, and best practices to maximize the effectiveness of Facebook marketing efforts. Experimenting with new ad formats, targeting options, and marketing features to stay ahead of the competition and drive innovation. Conducting A/B testing and using insights to continually refine and improve campaign performance. Staying compliant with Facebook's advertising policies and guidelines to ensure ad content meets the platform's standards. Providing regular reports and presentations on campaign performance, insights, and recommendations.

1. Campaign Strategy and Management: - Develop and execute comprehensive paid media strategies for clients, aligning with their KPI goals and objectives. - Conduct audience research and competitive analysis to inform media buying strategy. - Create campaign structures, ad group and ad set structures to optimize campaign performance. - Accountable to the strategy and key performance indicators (KPIs) of each client. - Manage the progression of campaigns according to the agreed-upon strategy, making adjustments as necessary. 2. Performance Monitoring and Reporting: - Oversee campaign results and report them to the Strategy Lead, providing valuable insights and recommendations. - Track campaign metrics such as click-through rates, conversion rates, cost per acquisition, and return on ad spend. - Analyze data to identify optimization opportunities and make data-driven decisions to improve campaign performance. 3. Budget Management and Efficiency: - Effectively manage client’s ad spend, identifying budget inefficiencies and optimizing allocation across campaigns. - Ensure campaigns stay within budget while delivering desired results and maximizing return on investment. - Collaborate to provide regular updates on client results and contribute to strategic discussions. 4. Creative Collaboration and Quality Control: - Oversee the execution and quality control of ad copy, ensuring it aligns with the brand and campaign objectives. - Provide feedback and guidance with the Creatives on ad copy and creatives to optimize campaign performance. 5. Client Communication and Relationship Management: - Communicate campaign updates to clients on a weekly basis, addressing their queries and concerns. - Collaborate with the team to generate reports, share campaign performance, and deliver actionable insights to clients. 6. Troubleshooting and Problem Solving: - Troubleshoot and resolve any issues or problems related to ad accounts, ensuring smooth campaign execution. - Stay up-to-date with industry trends and platform changes, adapting strategies as needed to maximize campaign success.

I took an Amazon Seller(FBA) Virtual Assistance course with Lish Aquino of Amazonation PH. Currently refreshing the modules inside the course to help me further serve Amazon Seller clients. Inside the course the following learnings are expected of the student to best serve Amazon Seller business owners. 1. Product Research: Conducting market research to identify potential profitable products for selling on Amazon. This involves analyzing product demand, competition, pricing, and profitability. 2. Supplier Sourcing: Identifying reliable suppliers or manufacturers for sourcing products. This includes researching and vetting potential suppliers, negotiating prices and terms, and managing relationships with suppliers. 3. Inventory Management: Monitoring inventory levels to ensure products are adequately stocked. This involves tracking sales, forecasting demand, and coordinating with suppliers to replenish inventory as needed. 4.) Listing Creation and Optimization: Creating compelling and accurate product listings on Amazon. This includes writing product descriptions, optimizing keywords for search engine optimization (SEO), and enhancing product images. 5.) Product Launches: Assisting in the planning and execution of product launches. This may involve coordinating promotional strategies, managing advertising campaigns, and optimizing listings to maximize visibility and sales. 6.) Order Processing and Customer Service: Monitoring and managing customer orders, ensuring timely order fulfillment, and addressing customer inquiries or issues. This may involve handling returns, refunds, and resolving customer complaints. 7.) Performance Monitoring and Analysis: Analyzing sales data, monitoring key performance indicators (KPIs), and generating reports to assess the performance of products and identify areas for improvement. 8.) PPC Advertising: Managing pay-per-click (PPC) advertising campaigns on Amazon. This includes keyword research, bid management, and monitoring ad performance to optimize advertising spend and maximize sales. 9.) Review Management: Monitoring and responding to customer reviews and feedback on Amazon. This involves addressing negative reviews, resolving customer concerns, and encouraging positive reviews to enhance product reputation and sales. 10. ) Administrative Support: Assisting with various administrative tasks, such as data entry, report generation, email management, and general organizational support.