I am poised to elevate your brand's presence and profitability on the Amazon platform!
As an accomplished Amazon PPC Specialist with a proven track record of success, I excel in driving transformative results for e-commerce brands. With a keen eye for detail and strategic prowess, I've navigated complex PPC landscapes to optimize campaigns, enhance profitability, and maximize ROI. My expertise spans campaign restructuring, budget allocation, automation, and fostering cross-departmental collaboration to achieve holistic marketing goals.
Key Skills & Accomplishments:
Spearheaded a seamless transition away from an Advertising Agency, orchestrating a restructuring of PPC accounts for Native Pet in St. Louis, MO.
Managed a substantial monthly budget of $300K, strategically allocating resources to align with campaign objectives and prevent overspending.
Utilized advanced tools such as Scale Insights, AsinSight, Helium 10, and DataDive to drive down ACoS, enhance TACoS, and boost profitability.
Transformed a negative profit margin of -$19k into a remarkable $460k+ within a six-month period while steadily reducing ACoS and TACoS.
Developed cutting-edge Business Intelligence dashboards for detailed sales performance analysis and engineered Customer Search Term harvesting tools for The Original Poop Bags in Suwanee, GA.
Employed platforms like AsinSight, DataDive, and Helium10 for competitive analysis, driving comprehensive Amazon PPC strategies.
Fostered a culture of collaboration across departments, ensuring synergy in marketing endeavors and seamless integration of Sponsored Ads with broader initiatives.
Tools & Technologies:
Scale Insights, AsinSight, Helium 10, DataDive, JungleAce, SoStocked, AMZData Studio
Amazon Ads, Amazon Brand Analytics (POE, SQP, Brand Metrics)
Asana, Monday, ClickUp
Google Sheets & Excel
Slack,
Conclusion:
With a deep understanding of Amazon's advertising ecosystem and a toolkit of advanced analytical and automation tools, I am poised to elevate your brand's presence and profitability on the platform. Whether it's restructuring campaigns, optimizing budgets, or driving sales growth, I am committed to delivering exceptional results and making your brand shine on Amazon. Let's connect and discuss how we can propel your e-commerce success to new heights.
Experience: 1 - 2 years
I possess extensive expertise in utilizing MS Excel and Google Sheets to extract actionable insights that propel sales and profitability forward. With a meticulous approach to data analysis, I leverage advanced spreadsheet functionalities to interpret complex datasets, identify trends, and optimize business strategies. My proficiency includes creating dynamic dashboards, performing sophisticated calculations, and developing robust reporting frameworks that empower informed decision-making and drive measurable business growth.
Experience: 2 - 5 years
Experience: 2 - 5 years
I am a results-driven Amazon PPC Specialist with a proven track record of optimizing advertising strategies for notable brands like Native Pet and The Original Poop Bags. With expertise in managing substantial budgets exceeding $300K monthly, I excel in structuring goal-oriented campaigns and implementing efficient budget allocations to drive down ACoS and enhance profitability. My strategic use of automation tools and competitive analysis has consistently elevated sales metrics while fostering collaborative synergy across departments, ensuring holistic marketing success.
Experience: 1 - 2 years
Experience: 2 - 5 years
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