Marketing Professional for 20+ years, working with multinational companies for Brand and Business Strategy, Product Development, Creatives, and Public Relations
KEY SKILLS AND EXPERIENCES:
* Business and Strategic Planning
* Product Development (market research and recommendations, coordination with R&D)
* Label Development (localization of foreign packaging, development of packaging for new products)
* Market research (online surveys, small-scale FGDs) for brand direction, strategic planning, and new product launch
* Advertising and Creatives (creative direction, content planning, production management)
* Media and Public Relations (agency coordination)
* Event and Project Management; Public Speaking and Presentations
* Social Media Management
* 15 years working with foreign principals (Japanese, Singaporean, Australian, French, American, South Korean)
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Eden Einav
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