Expert Media Buyer | Meta Advertising Specialist | Performance-Driven Growth Strategist
As a results-focused Media Buyer with extensive experience managing high-performing ad campaigns on Meta platforms, I specialize in creating data-driven strategies that amplify ROI, boost conversions, and unlock scalable growth across diverse niches.
What I Bring to the Table: Proven Track Record:
Successfully managed six- and seven-figure ad budgets, optimizing campaigns to deliver measurable results for e-commerce, SaaS, local businesses, and more.
Creative Campaign Strategist:
Expertise in crafting engaging ad creatives and targeting precision to drive audience engagement and maximize profitability.
Data-Driven Optimization:
Skilled at analyzing campaign metrics to identify opportunities, troubleshoot underperforming ads, and refine strategies to exceed KPIs.
Advanced Funnel Development: Deep understanding of customer acquisition funnels, retargeting, and nurturing strategies to drive long-term customer value.
Cross-Niche Experience: Adaptable and experienced across industries, including fashion, health & wellness, real estate, tech, and education.????
Why Employers Trust Me:
My ability to balance creative innovation with analytical precision ensures campaigns that consistently outperform benchmarks. I’m passionate about staying ahead of platform updates, ad trends, and consumer behavior to create winning strategies that set brands apart.
Let’s Work Together: Whether you need to scale a high-growth business, turn around underperforming campaigns, or dominate a competitive market, I have the expertise to deliver exceptional results. Ready to elevate your brand’s digital advertising? Let’s connect and strategize your path to unparalleled growth.
Experience: 6 months - 1 year
* Designed comprehensive marketing strategies tailored to client goals, combining organic and paid tactics to drive traffic and brand awareness. * Developed engaging ad creatives and compelling copy optimized for different stages of the customer journey (awareness, consideration, conversion). * Analyzed competitor activity and industry trends to refine strategies and keep campaigns competitive and relevant.
Experience: 6 months - 1 year
* Managed daily operations of Meta ad accounts with budgets ranging from $1,000 to $50,000+ per month. * Created high-converting ad campaigns leveraging Facebook’s Ads Manager, utilizing split-testing to maximize ROI and engagement. * Strategically scaled campaigns using advanced audience segmentation, lookalike audiences, and interest-based targeting.
Experience: Less than 6 months
* Optimized ad spend to reduce cost-per-acquisition (CPA) while increasing click-through rates (CTR) and overall revenue. * Skilled in implementing retargeting campaigns to recover abandoned carts, engage warm audiences, and boost repeat purchases. * Conducted deep performance analysis using key metrics (ROAS, CAC, LTV) to consistently exceed performance benchmarks.
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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