1. Implement and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
2. Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
3. Constantly optimize company pages within each platform to increase the visibility of the company’s social content.
4. Continuously improve Social Media standards by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
5. Collaborate with other tea
6. Manage company website to drive traffic, maintain and constantly improve user experience, content, visibility, lead generation/nurturing, and conversion.
7. Work with tea
8. Maintain corporate knowledge base and best practices for SEO and content marketing.
9. Performance analytics: develop and/or implement tools or external resources to track, measure, and report on marketing campaign effectiveness and sales conversions.
10. Use social media to distribute content and encourage external sites to link back to the website of a business.
10. Drive traffic to the website through effective link-building.
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