UI/UX Designer| User Experience Analyst

I’ve used Figma extensively to create intuitive and visually compelling designs. From wireframing to high-fidelity prototypes, Figma’s collaborative features allow me to seamlessly work with cross-functional teams, gather feedback, and iterate quickly. Its real-time design and prototyping capabilities help me streamline the design process, ensuring a smooth and efficient workflow that aligns with both user needs and business goals.

I prioritize usability testing in my design process to ensure every element meets user needs. Testing ideas across key areas such as accessibility, look and feel, speed, navigation, and error handling helps me identify strengths and areas for improvement, ultimately delivering a more seamless and effective user experience.

I make sure to create wireframes for every project I work on, whether it's on paper or in Figma design (low-fidelity wire-framing)

Collaboration is key to my design process. I work closely with cross-functional teams—Designers, CRO, Data Analyst, Developers, Product Managers, and Stakeholders—to align user needs with business goals. By fostering open communication and valuing feedback, I ensure that design decisions are informed by diverse perspectives and projects run smoothly. I thrive in team environments where everyone’s expertise contributes to achieving a shared vision and successful outcomes.

In my experience, product optimization strategies are crucial for driving business success. Beyond creating user-friendly interfaces, I focus on improving SEO and boosting conversion rates to align designs with key business KPIs. By blending user insights with business goals, I deliver designs that not only meet expectations but also achieve measurable results, ensuring every project contributes to both user satisfaction and business growth.

As a UX Analyst and UI Designer, I focus on research and discovery to understand user needs and behaviors, ensuring data-driven design decisions. I conduct user interviews and surveys (SurveyMonkey, Typeform), perform competitive analysis (SWOT, Google Search), and engage with stakeholders (Zoom, Google Meet) to align on goals. I also run usability audits (Crazy Egg, Hotjar) to identify and address potential issues, ensuring a seamless user experience. This approach ensures the design process is informed by both user insights and business objectives.