Amazon PPC/Sponsored Ads
- Create and Manage Amazon Sponsored Product, Sponsored Brands and Sponsored Display campaigns.
- Performs Keyword Research and Competitor Analysis using Helium10 and Brand Analytics.
- Performs maintenance and monitoring of keyword bids, account daily and monthly budget caps, impressions, and other important account metrics.
- Optimize conversion and ACoS of campaigns across SKUs.
- Create weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiative.
- Come up with recommendations and strategies for keyword opportunities, campaign structure, targeting and other angle of the campaign.
Amazon SEO/Listing Optimization
- Performs Keyword Research and Competitor Analysis.
- Create/write bullet points and product description using the keywords gathered.
- A+/EBC Content creation.
- Image editing/enhancing using Adobe Photoshop and Canva.
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