PPC Specialist|Google Ads & Shopping |Bing Ads | Hotel Ads

Overview

Looking for full-time work (8 hours/day)

at $15.00/hour ($2,640.00/month)

Bachelors degree

Last Active

December 26th, 2024 (3 days ago)

Member Since

August 17th, 2014

Profile Description

Diverse PPC Specialist | Google Ads Certified | Digital Marketing Expert
With over 11 years of expertise in Google Ads, Bing Ads, and digital marketing, I specialize in crafting and managing high-performing campaigns that drive results. From implementing innovative strategies to leveraging the latest Google Ads features, I help businesses achieve measurable growth through optimized PPC solutions.

Core Skills and Accomplishments:

Advanced Campaign Management:
- Expertise in managing Search, Display, Shopping, Performance Max, Demand Gen, and YouTube Ads campaigns.- Proficient in scaling campaigns for lead generation, e-commerce sales, and brand awareness.
- Delivered 47% cost reduction while maintaining consistent conversion rates within two months. Increased leads by 10.1% and boosted overall campaign ROI.

Data-Driven Optimization:
- Implemented Google Analytics, conversion tracking, and A/B testing to improve campaign performance.- Utilized advanced insights from Performance Max and Demand Gen campaigns to target high-intent audiences across Google's network.

E-commerce Focus:
- Created and optimized Pmax Shopping and Standard Shopping Campaigns for platforms like Shopify, WooCommerce, and Magento.
-Optimize products and Titles for conversion rate improvement.

Landing Page & Creative Testing:
-Audited and optimized landing pages for improved Google Ads Quality Scores and conversion rates.
-Developed and tested ad creatives tailored for YouTube, Performance Max, and Discovery campaigns to capture user intent and drive engagement.

Freelance Experience (2013–Present):

For over a decade, I have partnered with diverse industries as a Google Ads Specialist, delivering exceptional results through strategic campaign management.

Latest Features Utilization:
-Successfully managed Performance Max Campaigns, leveraging machine learning to maximize conversions across search, display, video, and shopping inventory.
-Utilized Demand Gen Campaigns to engage audiences with visually compelling creatives on YouTube, Discover, and Gmail.
-Achieved measurable results with YouTube Ads, optimizing TrueView, Bumper, and in-stream ads for brand awareness and sales.

Audience Signals:
- Built and optimized Audience Signals within Performance Max campaigns to enhance targeting accuracy, leveraging first-party data, custom audiences, and intent-based insights.
-Strategically combined audience insights with remarketing strategies to improve engagement and conversion rates across campaigns.

Comprehensive Campaign Services: 
-Google Ads account setup, monitoring, and performance optimization.Keyword research, audience segmentation, and bid management.
-Conversion tracking implementation and dynamic remarketing strategies.

In-Depth Reporting & Analysis:
-Delivered actionable insights through advanced campaign reporting via looker studio.
-Focused on improving KPIs like CTR, ROAS, CPA, and CPL.Additional 

Competencies:
Proficiency in Google Tag Manager, Analytics 4, and audience insights Upgrade to see actual infoamless integration of multi-channel campaigns with social media platforms.Expertise in cross-platform optimization for e-commerce and service-based businesses.

Notable Industries Served:
E-commerce: Electronics & Gadgets, Health & Beauty, Personal Care, Jewelry & Accessories, furniture, Fashion and Clothing, Toys, and More.

Professional Services: 
Plumbers, Lawyers, Dentists, Doctors, Clinics, and Fitness Centers.

Local Businesses: 
Restaurants, Event Planners, Auto Repair shops, landscaping, and construction companies.

Other Niche Industries: 
Real estate, Hotels, Apartments, Education (schools, learning centres), Travel, and more.

Name all B2B and B2C, I do have vast experience in it.

Certifications & Tools:
Google Ads Certified | Bing Ads Certified Expert in leveraging the latest features: Standard Shopping, Performance Max, Demand Gen, Hotel Ads and YouTube Ads.

Platforms: 
Shopify, Magento, WooCommerce, WordPress, Xcart and advanced PPC tools.

Why Choose Me?
I am passionate about delivering exceptional PPC results by leveraging Google’s newest features and best practices. My goal is to help businesses achieve their objectives with campaigns that are data-driven, creative, and results-oriented.