Media Buyer & Tech Integrator

Overview

Looking for full-time work (8 hours/day)

at $20.00/hour ($3,520.00/month)

Bachelors degree

Last Active

December 29th, 2024 (yesterday)

Member Since

September 12th, 2020

Profile Description

Media Buyer (Meta, Google, Tiktok Ads)

Setting up Ad Tracking Pixels in Google Ads, Meta Ads, TikTok Ads or Google Tag manager

Conduct Quality Assurance Tech Integration Testing on backend automations before deployment of campaigns for driving paid traffic towards funnels

Create custom audiences and Lookalike audiences

Develop, Ideate, Manage Campaign Strategies to align with client’s marketing and sales goals

Strategize and Optimize Ad creative messaging, unique value proposition and marketing angles

Manage Large Scale Budgets specifically for lead generation and sales conversion campaigns on B2B, Service Based Businesses, Local Business, High Ticket Services, Info Product environments

Building campaign structure on the ad account

Conduct Market research for audience detailed targeting strategies

Analysis and Campaign performance monitoringPlanning across multiple ad platforms, funnel offers and campaigns

Conduct Competitor analysis
Keeping up to date with latest marketing and advertising trends

Shutting off Unprofitable Ads with Low ROAS/ROI or high cost per result

Perform daily health checks on ad accounts and adjust campaign budgets to optimize performance.

Troubleshoot and optimization of campaign performance

Launch Iterative Audience and Creative testing consistently

Monitor ad creative performance

Build detailed campaign performance report on a weekly basis

Provide internal team and stakeholders with regular performance reports and analysis, highlighting successes, action items, troubleshooting steps, and areas for improvement.

Provide recommendations for funnel structure and landing page optimization to maximize conversion rates.

Scaling budget to further optimize results

Budget Reallocation and Adjustment on Bidding on Campaigns to maximize results

Analyzing Data and implement optimization through data-driven decisions

Overall budget monitoringCoordinate with Meta, Google Ads, TikTok ads Supportto appeal rejected ads and address ad account concerns.

Collaborate & Brainstorm with the internal marketing team and stakeholders on strategizing on marketing goals and optimization of campaigns

Conduct Landing Page Variations Split Test Campaign

Configure tracking systems on Content Management System, checkout systems, and Calendar booking software to ensure accurate performance tracking.

Monitor and manage digital campaigns, and provide recommendationsbased on performance

Investigates & provides inputs for marketing methods, consumer insights,advertising channels, and their results in an effort to continually improveresults

Conduct in-depth market research and competitor analysis

Participate in the creative development process for ad creatives and copies managed by the team 

Build relationships and collaborated with clients, teaUpgrade to see actual infombers, sales representatives in order to effectively negotiate buys and successfully carry out campaigns

Implementation of Facebook Pixel, Google Analytics & Upgrade to see actual info Upgrade to see actual info Facebook Lead form ads into Upgrade to see actual info

Conducting landing page and ad account audits across the funnel journey

Boosting conversion rate by implementation of quality assurance on

Funnels before launchingCreation of Messenger automation flows for lead capture and follow ups for increasing webinar/bootcamps/virtual events show ups

Demonstrate strong organizational skills while managing clients budgets,executing A/B testing campaigns and measuring effectiveness for data analysis to optimize plans moving forward

Setting up Facebook Conversion API Configuration

Verifying domain inside website hosting platform

Conducting data analysis and analytical insights to develop effective,revenue-producing successful ad campaigns               

Managing and optimizing campaigns, including campaign/ad set/audience structure, running A/B tests, and improving ROAS

Actively collaborating with the marketing team to align digital advertisingcampaigns and integrate all marketing functions.

Perform A/B Testing on different elements to improve campaign performanceFacebook Pixel and tracking conversion implementation

Configure events to use web-aggregated measurements 

Conversion API Implementation

Generate analytics reports and insights

Building out campaign frameworks inside ad accounts (strategy planning,budget recommendations, creative guidance for images/videos, Ad implementation, and campaign monitoring).

Creating custom audiences and lookalike audiences

Horizontal & Vertical Scaling of campaigns

Review heatmaps recordings to get insights on user browsing experience for conversion rate optimization

Analyze campaign data to create actionable insights and learnings to apply across campaigns  

Develop, implement and manage media buying strategies across Facebook and Instagram platforms to drive growth, engagement, generate highly qualified leads and sales for clients.

Conduct research and analysis to identify the target audience, optimize campaigns and ensure maximum ROI.

Create and manage ad campaigns, including targeting, ad copy, and collaborate with creative strategist for video ad creative development.

Creating still images ad creatives optimized for different ad placement (Canva)

Manage budgets and ensure campaigns are delivered on time and within budget.Monitor and report on campaign performance, providing insights and recommendations for optimization.

Install Facebook Pixel and troubleshoot tracking issues.

Implement Conversion API and create custom conversion events for conversion tracking.

Create custom audiences for retargeting and market segmentation.Verify domains for better ad delivery and security.

Integrate Facebook Lead ads to Upgrade to see actual info using Zapier or Integromat.

Check content management platform data for accuracy and discrepancies, particularly with IOS14 or third-party tracking attribution tools such as RedTrack or TripleWhale.

Collaborate with internal and external teams to ensure successful campaign execution, including creative, account management, and analytics teams.

Conduct testing and experimentation to identify new opportunities for growth and optimization.

Perform daily ad hoc data report update dashboards (Google Sheet/Google Data Studio)

Conduct competitive analysis to identify opportunities and challenges in the market.

Collaborate with creative teams to develop engaging and impactful ad creative that aligns with campaign objectives.

Monitor industry trends and changes in ad formats, and provide recommendations for incorporating new features into campaigns.

Conduct A/B testing to identify the best-performing ad formats, targeting options, and messaging.

Develop and maintain relationships with clients, ensuring that their goals and objectives are met through media buying strategies

Develop and manage budgets, tracking spend and ensuring that campaigns are delivered on time and within budget.

Participate in regular teaUpgrade to see actual infoetings, providing updates on campaign performance, sharing best practices, and collaborating on new ideas.      


Tech Integrator or Automation Specialist
Identify areas for automation across the company and develop solutions to improve efficiency and reduce manual effort.

Work closely with internal teams (operations, sales, marketing.) to identify automation opportunities and develop solutions that meet business needs

Continuously monitor automation processes, diagnose issues, and implement improvements to optimize performance.

Create and maintain documentation of all automation processes, ensuring clear communication and efficient handoffs between teams.

Process Automation: Identify opportunities to automate repetitive tasks and streamline workflows

Troubleshooting and Maintenance: Diagnose and resolve issues related to Zapier workflows and integrations.

Design, implement, and optimize automation solutions that enhance operational efficiency and drive business growth.

Developing automated workflows, integrating systems, and leveraging technology to streamline business processes.

Integrate automation solutions with existing systems, including CRM, Webhooks, API, and other business software.

Conduct in-depth analysis of business processes to identify areas for improvement and automation.

Collaborate with stakeholders to understand business needs and translate them into effective automation solutions.

Provide technical support for automation solutions and troubleshoot issues as they arise.

Continuously monitor and maintain automation systems to ensure optimal performance.

Create detailed process documentation, including workflows, standard operating procedures (SOPs), and guidelines.

Train teaUpgrade to see actual infombers and stakeholders on the use of automation tools, including low-code/ CRM Automation platforms like Zapier, Upgrade to see actual info, Active Campaign, Keap Infusionsoft, Simple Texting, SharpSpring Constant Contact, Hubspot, GoHighlevel, Manychat, Checkout System: SamCart, Spiffy and best Upgrade to see actual infoveloping automation workflows and integrations using tools like Close CRM, Panda Doc, Upgrade to see actual info, ClickUp, Slack,  Google Sheets, Typeform, Google Forms, Asana, Zapier, Make, and other similar platforms.

Build marketing automation campaigns, sequences, triggers, and goals for opt-in funnels, elf-liquidating funnels, appointment booking funnels, book funnels, digital info products/online courses funnels

Design Map Flowcharts of Workflows and Agency Processes using Miro or LUpgrade to see actual info, develop, and implement automation workflows using Zapier to connect various applications and systems.

Collaborate with stakeholders to understand business requirements and translate them into effective automation solutions.

Analyze existing processes and identify opportunities for automation and optimization.

Create and maintain comprehensive documentation for all integrations and workflows.

Troubleshoot and resolve any issues related to automated workflows promptly.

Stay updated with the latest trends and best practices in automation and integration technologies

Provide training and support to teaUpgrade to see actual infombers and clients on the use of Zapier and automated workflows.

Continuously monitor and evaluate the performance of automation solutions to ensure efficiency and effectiveness.

Ads Management Platform Stacks:Facebook/Meta Business Manager
Meta For Developers 
Meta Lead Ads Testing Tool
Graph API Explorer
LinkedIn Campaign Manager
Google Ads Manager
Tiktok Ads Manager


Softwares/ Apps I have worked on:

Marketing Attribution Softwares
Supermetrics
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Portermetrics
Triplewhale
Hyros
ClickMagic
Google Analytics 

Tag Management Tool
Google Tag Manager

Content Management Softwares
Clickfunnels 1.0
Gohighlevel
Convertri
Webflow
Ontraport
EverWebinar
Leadpages
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Kartra

Social Media Marketing/Automation Tools
Meta Business Suite
Content Studio
Buffer
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Flick

Messaging Tools
Voxer
Slack
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Automation Softwares
Zapier
Make/Integromat

CRM Softwares
Active Campaign
Infusionsoft (Keap)
Hubspot
Constant Contact Sharpspring Lead Gen & CRM


SMS Automation
SimpleTexting
Aloware

Heatmaps Softwares
Hotjar
Microsoft Clarity


Project Management Softwares
Trello
Asana
ClickUp
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Notion
Airtable
Taskade


Copywriting Softwares 
Jasper.AI
Copy.AI
Funnel Scripts 
ChatGPT
Claude 
AgentGPT 
Copysmith  


Mindmapping Tools 
LUpgrade to see actual info 
Miro 
Funnelytics 

How to Guides SOP Creation Tools
Scribe 
Tango 
Video Recording Tools
Loom 
Vidyard 
Berrycast 
Hippo Video 
Screencastify


Video Hosting Platforms
Vimeo
 Wistia
Vidalytics