Job Title: eCommerce Email and SMS Marketing Specialist
Location: Permanent Work from Home
Work Hours: AEST
KEY RESPONSIBILITIES
Copywriting:
- Develop compelling and targeted email copy to drive customer engagement and conversions.
- Personalise messaging strategies based on audience segments for maximum impact.
- Implement A/B testing to optimise email content and improve overall effectiveness.
Email Design:
- Create visually appealing email designs that align with brand identity and enhance user experience.
- Optimise email design for mobile responsiveness to cater to a diverse audience.
- Setting up email templates both in Klaviyo and Magento
- Assist in the creation and maintenance of automated processes and workflows within the CRM system.
Implementation:
- Craft and execute email marketing strategies, overseeing campaign management, and evaluating performance metrics to refine strategies.
- Organise and manage the marketing calendar
- Ensure seamless integration of email campaigns with Klaviyo and other relevant platforms - Zapier, Reviews.io etc
- Create, test, schedule, and deploy using marketing automation tools.
- Work under tight deadlines with a strong attention to detail to ensure emails are sent on time and are correct
- Conduct A/B tests and implement changes based on data-driven insights to maximise conversion rates
- Regularly monitor and report on KPIs relevant to the status and health of digital marketing accounts
- Provide feedback and recommendations for improving campaign performance and ROI
- Set up and optimise landing pages to enhance the customer journey, ensuring a seamless and persuasive user experience
Segmentation:
- Implementation of targeted segmentation strategies to deliver personalised content.
- Regularly analyse segmentation performance and adjust strategies for improved results.
- Collaborate with other teams to enhance segmentation models based on customer behaviour and demographics.
Analytics and Reporting:
- Generate regular reports on campaign performance and contribute to the overall marketing analytics strategy.
- Weekly reporting
- Completing other ad-hoc tasks as and when required by the Manager or Supervisor
- Translate data insights into actionable strategies for continuous improvement
REQUIREMENTS
Klaviyo Proficiency:
- In-depth knowledge of Klaviyo's features and capabilities, leveraging them for maximum effectiveness.
- Experience in setting up and managing automated flows within Klaviyo.
- Ability to troubleshoot and resolve issues related to Klaviyo integration and campaign execution.
SMS Platform Knowledge:
- Familiarity with SMS platforms.
- Integration of SMS strategies into the overall marketing plan for a cohesive customer communication approach.
- Analyse and leverage SMS platform data to enhance cross-channel marketing strategies.
Other Requirements:
- Understanding of Google Analytics/GA4 is a plus
- Strong analytical and planning skills
- Good communication and presentation skills
- Excellent problem-solving skills
- Bachelor's degree in Marketing, Business, or a related field
- Excellent communication skills and the ability to work collaboratively in a team
- Knowledge of HTML/CSS for basic website edits
- Creative thinking and the ability to generate innovative campaign ideas
Technical Requirements:
- Fast and reliable wired internet connection of not less than 50 Mbps
- Quiet, private home office free from noise background or distractions
- Updated computer (desktop or laptop), excellent quality headset with microphone, and a working webcam
