eBay & Etsy Store Manager – Setup, Management, and Promotion Specialist

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TYPE OF WORK

Any

SALARY

$700 - $1,000

HOURS PER WEEK

20

DATE POSTED

Sep 28, 2024

JOB OVERVIEW

We are looking for an experienced and detail-oriented eBay & Etsy Store Manager to join our remote team. The ideal candidate will have a strong background in setting up, managing, and promoting online stores, with expertise in both the eBay and Etsy platforms. You will be responsible for the entire process, from initial store setup to day-to-day operations, marketing, and driving traffic and sales.

The candidate must have deep knowledge of eBay and Etsy’s algorithms, listing optimisation, product sourcing, customer service, and marketing strategies.

Key Responsibilities:

Store Setup & Optimisation:
Set up and fully optimise eBay and Etsy stores, ensuring the stores are visually appealing and fully functional.
Create listings with SEO-optimised titles, descriptions, and tags to improve search rankings.
Manage inventory, ensuring that all product listings are accurate and up to date.

Product Sourcing & Research:
Research and identify profitable products based on market trends and customer demand.
Develop strong supplier relationships for product sourcing, whether through dropshipping or inventory management.

Marketing & Promotion:
Develop and implement marketing strategies to promote listings on both eBay and Etsy.
Utilise eBay’s Promoted Listings and Etsy’s Ads to increase visibility and drive sales.
Run and monitor ad campaigns to maximise return on investment (ROI).

Customer Service & Order Management:
Manage customer enquiries and ensure a high level of customer satisfaction.
Handle all order fulfilment processes, including shipping, tracking, and returns.
Maintain positive seller feedback on both platforms by ensuring excellent service and timely responses.

Sales & Performance Tracking:
Monitor and track store performance, providing regular reports on sales, conversion rates, traffic, and other KPIs.
Identify trends and implement improvements to increase sales and profitability.

Platform-Specific Requirements:
Ensure full compliance with eBay and Etsy’s terms of service, policies, and best practices.
Stay up to date with platform algorithm changes and adjust strategies accordingly.

Cross-Promotional Strategies:
Develop and implement strategies to cross-promote the eBay and Etsy stores via social media, email marketing, and other online channels.

Required Skills and Qualifications:
Proven eBay & Etsy Experience:
At least 3-5 years of experience setting up, managing, and promoting successful eBay and/or Etsy stores.
Expertise in eBay's and Etsy’s algorithms, SEO for product listings, and marketing strategies for increasing visibility and sales.

Product Research & Sourcing:
Experience researching profitable products and sourcing suppliers, whether for dropshipping or physical inventory.
Familiarity with eBay and Etsy’s product categories and marketplace dynamics.

Marketing & Advertising:
Strong knowledge of eBay Promoted Listings, Etsy Ads, and other marketing tools on both platforms.
Ability to create and manage effective ad campaigns to drive traffic and sales, ensuring ROI.

Customer Service Excellence:
Proven track record in managing customer enquiries, disputes, and returns while maintaining high seller feedback ratings.
Ability to create a positive shopping experience for customers, increasing loyalty and repeat purchases.

Order & Inventory Management:
Strong organisational skills to manage product listings, stock levels, and order fulfilment processes.
Experience with order tracking, shipping, and logistics to ensure timely delivery.

Sales Reporting & Analytics:
Ability to track and analyse sales performance data, providing actionable insights to improve store success.
Proficient in using tools like Google Analytics, eBay Seller Hub, and Etsy Stats for data-driven decision-making.

Platform Compliance & Best Practices:
In-depth understanding of the policies, rules, and guidelines set by both eBay and Etsy.
Ability to stay updated on platform changes and make the necessary adjustments to avoid penalties.

Preferred Qualifications:

Familiarity with eCommerce Tools:
Experience with tools like InkFrog, Sellbrite, or ecomdash for eBay & Etsy integration and inventory management.

Graphic Design Skills:
Basic graphic design skills to create compelling product images and store branding, using tools like Canva or Photoshop.

Experience with Other Marketplaces:
Familiarity with other eCommerce platforms like Amazon, Shopify, or WooCommerce is a plus.

SKILL REQUIREMENT
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