digital marketer

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TYPE OF WORK

Any

SALARY

400

HOURS PER WEEK

TBD

DATE POSTED

Nov 27, 2024

JOB OVERVIEW

About Us
StressKnot NYC is a top-tier mobile massage therapy business serving the bustling New York City area. We specialize in providing unparalleled relaxation experiences for both individuals and businesses. As we expand our reach, we’re looking for a talented Digital Marketing Specialist to join our team and help us grow into a household name.

This is your opportunity to work with a dynamic, fast-growing company where your creativity and expertise will directly contribute to our success.

Why Join StressKnot NYC?
Flexible Remote Work: Work from anywhere in the world, as long as you deliver results.
Growth Opportunities: Be part of a company scaling nationally, with opportunities to lead marketing initiatives as we expand.
Impactful Work: Your efforts will directly influence the brand's visibility, client growth, and success.
Performance Bonuses: Outstanding results will be rewarded with additional bonuses.

WHAT YOU’LL DO
1. PPC Campaign Management
Design, execute, and optimize high-converting PPC campaigns on Google, Facebook, Instagram, and LinkedIn.
Analyze data to improve ROI and ensure cost-effective ad spend.
Test and refine ad creatives, targeting strategies, and landing pages.
2. Video Editing & Content Creation
Produce scroll-stopping video content for social media, including reels, testimonials, and event highlights.
Edit raw footage into polished videos that tell a compelling story and elevate our brand.
Craft engaging blog posts, graphics, and visual content that connect with our target audience.
3. SEO & Website Optimization
Conduct keyword research and implement on-page/off-page SEO strategies to boost our search engine rankings.
Audit and refine website content to maximize organic traffic and lead generation.
Create monthly SEO performance reports with actionable recommendations.
4. Email Marketing
Build and manage email campaigns that engage and nurture our client base using platforms like Mailchimp.
Develop automated workflows for client onboarding, promotions, and re-engagement.
Craft copy that drives opens, clicks, and conversions.
5. B2B Outreach & Lead Generation
Identify and contact high-profile event planners, corporate clients, and B2B leads.
Write persuasive outreach emails to form partnerships and drive collaborations.
Manage and track outreach efforts, focusing on nurturing long-term relationships.

WHO YOU ARE
You’re a marketing rockstar who thrives on challenges and loves seeing your work translate into real-world results. You have:
Proven Experience: 3+ years in digital marketing, with measurable success in PPC, SEO, and content creation.
Creative Vision: A knack for storytelling, design, and creating captivating content that resonates with audiences.
Analytical Mindset: Strong ability to interpret data and adjust strategies for maximum ROI.
Tech-Savviness: Proficiency in tools like Google Ads, Meta Ads Manager, Canva, Adobe Premiere Pro, Mailchimp, SEMrush, or Ahrefs.
Go-Getter Attitude: Self-motivated, proactive, and results-driven, with a passion for learning and growing.

WHAT WE OFFER
Competitive Salary: We value talent and reward high performance.
Bonuses: Earn additional pay for meeting or exceeding KPIs.
Flexibility: Work on your own schedule while hitting deadlines.
A Creative Environment: Bring your ideas to life and have a direct impact on a growing brand.
Professional Growth: Opportunities to take on leadership roles as the company scales.

HOW TO APPLY
If you’re excited to help us take StressKnot NYC to the next level, follow these steps to apply:

Step 1: Submit the Following
A cover letter detailing your experience in PPC, SEO, content creation, and email marketing.
Links to your portfolio or examples of campaigns/projects you’ve worked on (e.g., PPC ads, videos, email templates).

Step 2: Complete These Tasks
Craft a PPC Ad: Write a 3-sentence PPC ad for a holiday massage promotion targeting NYC residents.
Propose a Video Idea: Outline a 1-minute Instagram reel idea to promote StressKnot NYC’s services.
Keyword Research: List 3 high-ranking keywords for "mobile massage NYC" and explain your choice.
Step 3: Interview & Marketing Challenge
If shortlisted, you’ll be invited to a virtual interview where you’ll complete a live marketing challenge.

Join Us in Redefining Relaxation
This is more than just a job—it’s your chance to be part of something truly impactful. Let’s create a world where stress is untangled one massage at a time.

SKILL REQUIREMENT
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