YouTube Thumbnail Designer (Long-Term)

Compensation is top-of-market for top-of-market talent, which will be judged by your portfolio, best (relevant) thumbnails, and proven track record for YouTube thumbnail optimization success. If you cannot create a high volume of thumbnail concepts and variations like the ones below quickly, please do not apply.

Thumbnail quality baseline: https://www.youtube.com/@kallawaymarketing/videos

ROLE:
As a Senior YouTube Thumbnail Designer, you will be the driving force behind our channel's visual strategy, primarily focused on creating high-performing thumbnails for our educational business content. You'll create multiple thumbnail concepts for each video, conduct A/B/C testing, and handle various design projects across our ecosystem. Working directly with the founder, you'll be involved from the early stages of content ideation through to post-publication optimization.

RESULTS:
- Maintain an above industry-average CTR in 2025
- Deliver 20+ unique thumbnail concepts weekly, given a video idea or title
- Produce 3 variants per selected thumbnail concept in the pre-production process
- Produce 3 variants per winning A/B/C thumbnail as reported by YouTube in the post-publication optimization process
- Complete ad-hoc design projects within 48-hour turnaround

REQUIREMENTS:
- 5+ years of graphic design experience with focus on YouTube thumbnail optimization
- Expert proficiency in Figma and Adobe Creative Suite
- Strong portfolio demonstrating successful YouTube thumbnail work and high CTRs
- Deep understanding of YouTube analytics and CTR optimization
- Experience with educational/talking head style content
- Data-driven approach to design optimization
- Strong eye for composition, visual hierarchy, and design principles
- Excellence in rapid iteration and concept development
- Analytical mindset for A/B testing
- Ability to work independently and manage multiple projects
- Strong communication and collaboration skills

RESPONSIBILITIES:
- Deliver 10-20 unique thumbnail concepts weekly, given a video idea or title
- Create multiple distinct thumbnail concepts for each selected video idea + title + thumbnail in the pre-production selection process (minimum 3 variants)
- Conduct A/B/C testing of thumbnails and optimize based on performance data
- Track and analyze CTR metrics to inform design decisions
- Stay current with YouTube thumbnail trends in educational business content
- Flexibility in designing additional assets as needed (educational content assets, website graphics, etc.)
- Support brand consistency across all platforms
- Participate in content pipeline from ideation through publication:
1. Contribute to idea evaluation
2. Create title and thumbnail concepts
3. Optimize thumbnail A/B/C variant testing post-publication
- Execute ad-hoc design projects as needed

Salary dependent on skillset.

Submit your application here: https://airtable.com/appLgAMdLfOouy90r/pag1EeY4KwbCr2EsB/form

Deadline is Friday, January 10th, 2025 at 10:59am ET / 11:59pm PHT