YouTube Thumbnail Designer

We’re a remote e-commerce company on a heartfelt mission to spread Love, Positivity, and Health, one exceptional product at a time. We are looking for a professional experienced in designing YouTube thumbnails.

Create eye-catching, compelling, and highly engaging thumbnails that drive viewers to click and watch. This role is pivotal in enhancing the channel’s visibility and ensuring each video stands out in a crowded digital landscape. Through a blend of creativity, strategic thinking, and an understanding of the target audience, the designer will help maximize video performance and contribute to the channel's growth and success.

Outcomes

Increased Click-Through Rate (CTR)
- Design visually appealing and relevant thumbnails that consistently boost the CTR across videos, ensuring they stand out in search results, suggested videos, and on subscribers' feeds.

Channel Growth and Engagement
- Drive higher video views, watch time, and overall channel growth by creating thumbnails that resonate with the target audience and encourage them to engage with the content.

Competencies

1. Creative Design Skills
- Proficiency in graphic design tools specifically YouTube thumbnails.
- Strong understanding of composition, color theory, typography, and visual hierarchy.
- Ability to create visually appealing, attention-grabbing thumbnails that align with the channel’s content and audience preferences.

2. Audience-Centric Mindset
- Deep understanding of the target audience's preferences, behaviors, and what drives their engagement.
- Ability to design thumbnails that resonate emotionally and spark curiosity.

3. Data-Driven Decision Making
- Familiarity with YouTube Analytics to track thumbnail performance and improve designs based on CTR, audience retention, and A/B testing results.

Interview flow:
Application: Everything starts with getting in touch. The best way to express your interest is by applying online.
Technical Interview/Test: You may undergo a technical interview or complete a relevant test.
Online Interviews: You may have up to three online interviews with various team members.
Reference Check: We will kindly request you to arrange a reference check before we extend a job offer.

If this opportunity resonates with you, we are excited to meet you and welcome you to the HelloChakra team!