YouTube SEO Expert

Objective:
We are looking for a skilled YouTube SEO Expert to manage the optimization and upload process for our long-form YouTube videos. This part-time role will involve working on both past and ongoing content to ensure maximum discoverability, engagement, and audience growth. The ideal candidate has a proven track record of successfully optimizing YouTube videos and is highly knowledgeable about YouTube's algorithm, best practices, and analytics.

Responsibilities:
1. Video Upload Management:
- Upload all past and future videos to YouTube with precision and attention to detail.
- Ensure proper formatting, aspect ratio, and thumbnail integration for a professional presentation.

2. Video Optimization:
- Write compelling, SEO-optimized titles to increase click-through rates (CTR).
- Create engaging, keyword-rich video descriptions that maximize discoverability.
- Research and apply the best tags/keywords for each video.
- Optimize video chapters (timestamps) to improve user navigation and search visibility.
- Add appropriate cards and end screens to promote engagement and drive traffic to other videos.

3. Content Enhancement:
- Develop and integrate click-worthy custom thumbnails or coordinate with the design team for their creation.
- Collaborate with the content team to suggest chapter titles or highlight key moments for better audience retention.

4. YouTube Channel Management:
- Audit and optimize the current YouTube channel structure, including playlists, branding, and descriptions.
- Organize and update past video listings with optimized titles, descriptions, tags, and chapters.
- Ensure all videos align with the brand’s tone, voice, and overall visual identity.

5. Analytics and Reporting:
- Track video performance metrics (e.g., watch time, CTR, audience retention) using YouTube Studio.
- Provide monthly reports on video performance and recommend actionable strategies for improvement.
- Stay up-to-date with changes to the YouTube algorithm and industry trends.

6. Engagement Optimization:
- Monitor comments for audience insights and respond where necessary to foster engagement.
- Suggest opportunities to interact with the community through polls, posts, or pinned comments.

Key Skills and Qualifications:
1. YouTube SEO Expertise:
- In-depth knowledge of YouTube’s algorithm, metadata optimization, and ranking factors.
- Ability to research and implement trending keywords and tags effectively.

2. Strong Writing Skills:
- Ability to craft attention-grabbing titles and engaging descriptions that boost discoverability and encourage clicks.

3. Video Knowledge:
- Familiarity with video editing workflows for clipping and timestamping chapters.
- Understanding of basic video formats and technical requirements for uploads.

4. Analytics and Reporting:
- Proficient in using YouTube Studio, TubeBuddy, or similar tools to analyze and enhance performance.
- Data-driven mindset to optimize based on performance insights.

5. Project Management:
- Highly organized and capable of handling a backlog of past videos while managing ongoing uploads.
- Ability to prioritize and meet deadlines consistently.

6. Collaboration and Communication:
- Work closely with the content and creative team to ensure videos are optimized for success.
- Proactive communicator who can offer strategic input for improving the channel’s overall growth.

Position Details:
- Part-Time Role: 12-20 hours per week, with potential for increased hours based on performance and workload.
- Location: Remote with flexible working hours.
- Compensation: Based on experience and expertise.

How to Apply:
Please submit:
- A brief overview of your experience with YouTube SEO and channel management.
- Examples of YouTube channels or videos you’ve successfully optimized, highlighting measurable results.
- A short description of your process for optimizing a video upload.
- Your availability and hourly rate.