Website Developer & Digital Marketing Specialist

Company: FLA Foundation Systems
Location: Remote
Job Type: Contract/Project-Based

Overview:
FLA Foundation Systems is seeking a talented and experienced individual to build a professional website and provide comprehensive social media and digital marketing services. The ideal candidate will be skilled in website development, SEO optimization, social media management, and digital marketing strategies to ensure our new platform gains visibility and attracts potential clients.

Responsibilities:

Website Development:

• Website Build: Create a fully functional, responsive website for FLA Foundation Systems that aligns with the structure and content outlined below.
• Design & Functionality: Ensure the website is modern, visually appealing, and user-friendly with clean navigation.
• Pages to Build:
• Homepage: Include services overview, testimonials, and a call-to-action section.
• Services Page: Detail services such as resistance push piers, helical piers, underpinning, wall anchors, and slab lifting.
• Products Page: Highlight products like resistance push piers, helical piers, and wall anchors with technical details.
• About Us Page: Include company history, mission, values, and team information.
• Contact Page: Add a contact form, phone number, email, and location.
• SEO: Implement on-page SEO best practices (meta tags, image alt text, keyword optimization, etc.) for high visibility in search results.
• Content Management System (CMS): Use a CMS like WordPress, Shopify, or Wix to enable easy updates and management.
• Mobile Optimization: Ensure the site is fully optimized for mobile devices.
• Blog Integration: Include a blog section for posting articles and updates.
• Tracking & Analytics: Set up Google Analytics for tracking traffic, conversions, and user behavior.

Google Presence:

• Google My Business Setup: Create and optimize a Google My Business profile for FLA Foundation Systems, ensuring accurate information and high visibility in local search results.
• Google Search Optimization: Optimize the site for ranking on Google using local SEO strategies and best practices for keyword research and implementation.
• Google Ads: (Optional) Develop and manage Google Ad campaigns to drive targeted traffic to the site.

Social Media Marketing:

• Social Media Strategy: Develop and implement a comprehensive social media strategy for platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Content Creation: Create high-quality social media content (posts, graphics, videos) that aligns with our brand and engages followers.
• Social Media Management: Manage and grow our social media channels, scheduling regular posts, responding to comments, and increasing engagement.
• Social Media Advertising: Set up and manage paid ad campaigns on platforms like Facebook, Instagram, and LinkedIn to target potential clients.
• Email Marketing: Set up email marketing campaigns to promote services, offers, and company news using tools like Mailchimp or Constant Contact.

Ongoing Maintenance & Updates:

• Website Maintenance: Provide ongoing support for updates, security, backups, and potential troubleshooting for the website.
• SEO Updates: Continuously optimize the site based on search trends and performance.
• Content Management: Regularly update content on the site, blog, and social media channels to keep everything fresh and relevant.

Qualifications:

• Proven experience in web development, preferably for service-based businesses.
• Strong knowledge of SEO, web analytics (Google Analytics), and CMS platforms (WordPress, Wix, or similar).
• Expertise in social media management and content creation (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Experience with digital marketing, including Google Ads and social media advertising.
• Graphic design skills are a plus (Photoshop, Canva, or similar tools).
• Strong communication skills and ability to work collaboratively.
• Proven track record of improving web traffic and social media engagement.

Deliverables:

• Fully built, SEO-optimized website that meets the structural requirements outlined above.
• Google My Business listing setup and optimized.
• Social media profiles created and optimized on Facebook, Instagram, LinkedIn, and YouTube.
• Digital marketing strategy, including email marketing and paid advertising, implemented and driving engagement.
• Ongoing website and social media maintenance and optimization.

How to Apply:

Interested candidates should submit:

• A portfolio or examples of previous work in web development and digital marketing.
• A proposal outlining the approach and timeline for the website and social media setup.

copy of a website https://www.alphafoundations.com/