Website Designer Expert [Wordpress]

Job Title: WordPress Expert for Chiropractic Website Optimization

Location: Remote

Position Overview:
We are seeking an experienced WordPress Expert to take our existing website to the next level: www.andoverchirowellness.com. The ideal candidate will specialize in designing, optimizing, and maintaining WordPress sites to maximize conversions, outperform competitors, and deliver an exceptional user experience. This role focuses on upgrading our website to reflect the latest industry standards for chiropractic offices while integrating advanced on-page SEO, mobile optimization, and patient-focused conversion strategies to drive growth.

Key Responsibilities:

Website Enhancement:

Add new, engaging pages to the existing site to showcase services, testimonials, promotions, and more. Optimize the site layout and design to improve usability and patient engagement.

On-Page SEO Optimization:

Conduct keyword research tailored to chiropractic services and local competition. Optimize metadata, headers, internal linking, and content for SEO best practices.

Mobile Optimization:

Redesign the site to ensure seamless functionality and aesthetics on all mobile devices. Enhance page loading speed and responsiveness for mobile users.

Conversion Rate Optimization:

Implement proven design and content strategies to turn website visitors into booked patients. Utilize calls-to-action (CTAs), forms, and patient-centric content to boost lead generation.

Competitor Analysis:

Analyze local competitor websites and implement features to outshine them in appearance, functionality, and rankings.

Maintenance & Updates:

Regularly monitor and update plugins, themes, and WordPress core to ensure security and functionality. Troubleshoot and resolve any website issues efficiently.

Qualifications:

Proven expertise in WordPress development, design, and optimization. Demonstrated success in optimizing healthcare or chiropractic websites for patient conversion. Strong understanding of on-page SEO strategies and implementation. Experience with responsive web design and mobile optimization. Proficiency in Google Analytics, Search Console, and other SEO tools. Familiarity with local SEO and competitor research strategies. Exceptional attention to detail, problem-solving skills, and a user-first mindset.

Preferred Skills:

Knowledge of chiropractic or healthcare industries. Experience with marketing automation tools and integrating booking systems. Strong design sensibility to create visually appealing and professional sites.

Compensation: Competitive and based on experience.

If you’re passionate about creating high-performing websites that drive real results, we’d love to hear from you!

To Apply: Please submit your resume, portfolio of past WordPress projects (preferably healthcare-related), and a brief cover letter detailing how you’d approach optimizing our chiropractic website.