Video/Digital Marketing Expert (Lead Generation Focus – Roofing & Real Estate)

???? About the Role
We are looking for a highly skilled Video/Digital Marketing Expert with proven experience in lead generation within the Roofing and Real Estate industries.

This is NOT a role for beginners—we need a seasoned expert who can demonstrate a track record of successful ad campaigns and video marketing strategies that generated real leads. The ideal candidate has worked with local service-based businesses, real estate professionals, or home improvement companies and understands how to convert video content into high-quality leads through paid advertising, retargeting, and organic strategies.

If you live and breathe performance marketing, video advertising, and data-driven growth, this role is for you!

???? Key Responsibilities
1?? Digital Marketing & Paid Ads (Lead Generation)
Develop and execute lead generation strategies using Google Ads, Facebook Ads, and YouTube Ads.
Optimize campaigns for ROAS (Return on Ad Spend) and lead quality.
Set up, track, and analyze performance using Google Analytics (GA4), Google Tag Manager, and Facebook Pixel.
Build, test, and optimize conversion-focused landing pages using GoHighLevel or similar platforms.
Implement A/B testing on ads, landing pages, and video creatives to improve performance.
2?? Video Marketing Strategy & Execution
Create high-converting video ad campaigns for Facebook, Instagram, YouTube, and TikTok.
Plan, script, and oversee the production of video content for brand awareness and lead conversion.
Optimize YouTube channel SEO for organic growth and video ranking.
Work with the video editor to create engaging short-form and long-form content.
Use AI-powered tools (Descript, ChatGPT, Synthesia) to streamline video creation and automation.
3?? SEO & Content Strategy for Video
Implement SEO best practices to rank videos on YouTube & Google.
Conduct competitor analysis using SEMrush & Ahrefs to refine content strategies.
Optimize Google My Business (GMB) and local search strategies to increase lead flow.
Utilize call tracking & heatmaps (CallRail, Hotjar) to measure conversions.
???? Requirements (Must-Haves)
? 5+ years of hands-on experience in digital marketing & lead generation.
? 3+ years managing video-focused paid ad campaigns for service-based businesses (Roofing, Home Improvement, or Real Estate experience is a PLUS).
? Proven ability to generate leads from $1,500+ monthly ad budgets.
? Strong expertise in Google Ads, Facebook Ads, and YouTube Ads.
? Deep understanding of local SEO, video SEO, and retargeting strategies.
? Experience with GoHighLevel, ClickFunnels, or WordPress landing pages.
? Certified in Google Ads, Google Analytics (GA4), and Meta (Facebook) Ads.
? Proficiency with Google Tag Manager, Facebook Pixel, and CRM integrations.
? Excellent English communication skills (written & verbal).

???? Preferred Qualifications (Nice-to-Haves)
? YouTube Ads & Video Content Marketing Certification (CXL, HubSpot, or Google).
? Experience in AI-powered video marketing & automation tools.
? Previous work experience in home services (roofing, remodeling, HVAC) or real estate marketing.
? Basic knowledge of Python for data analysis & automation (preferred).

???? How to Apply? (READ CAREFULLY)
???? This role is for high performers only. If you’re serious about driving real lead generation results, we want to hear from you!

???? Submit your updated resume & portfolio showcasing your previous work.
???? Provide case studies or real-world examples of successful ad campaigns & lead generation efforts.
???? Include screenshots of Google Ads, Facebook Ads, or YouTube Ads performance dashboards proving your results.
???? Share a 1-minute video explaining why you're the best fit for this role (BONUS).

???? Send applications to: Upgrade to see actual info
Subject Line: Video/Digital Marketing Rockstar – [Your Name]