Urgent (USA Company) - Meta Ads Specialist (Facebook & Instagram Expert with GHL, CRO & Landing Page Optimization)

Job Description:

We are seeking a highly skilled Meta Ads Specialist with extensive experience in managing and optimizing Facebook and Instagram ad campaigns. This role is ideal for someone who is both data-driven and creative, with a strong focus on Conversion Rate Optimization (CRO) and the ability to create and optimize high-converting landing pages. You will also handle client communications and utilize GoHighLevel (GHL) to enhance marketing automation and streamline reporting. If you're passionate about driving performance across Meta platforms and improving conversions through effective landing page strategies, we want to hear from you!

Responsibilities:

-Plan, create, and manage Facebook and Instagram ad campaigns, including but not limited to traffic, conversion, and retargeting campaigns.
-Analyze campaign performance metrics and adjust strategies to maximize ROI, conversion rates, and meet key performance indicators (KPIs).
-Collaborate with creative and web development teams to design, build, and optimize landing pages for maximum conversions.
-Implement and manage Conversion Rate Optimization (CRO) strategies to continuously improve the performance of landing pages and ads.
-Conduct A/B testing on ads and landing pages to optimize for performance and drive conversions.
-Stay up to date with the latest platform updates, CRO techniques, and Meta advertising best practices.
-Utilize GoHighLevel (GHL) for marketing automation, client communications, and reporting, ensuring streamlined client interactions.
-Monitor budget allocations and ensure campaigns stay within budget while meeting performance goals.
-Maintain regular communication with clients to discuss campaign and CRO performance, share insights, and manage expectations.
-Provide detailed reporting on campaign performance, CRO results, insights, and recommendations to both internal teams and clients.

Requirements:

-Proven experience as a Meta Ads Specialist with a strong portfolio of successful Facebook and Instagram ad campaigns and CRO improvements.
-Expertise in Meta Ads Manager, including pixel setup, custom audiences, conversion tracking, and retargeting.
-Hands-on experience with landing page design and optimization, including working with platforms like Unbounce, Leadpages, or similar.
-Strong understanding of Conversion Rate Optimization (CRO) principles and practices, with a track record of improving conversion metrics.
-Proficient in analyzing campaign and landing page data and optimizing for metrics like CTR, CPC, CPA, ROAS, and conversion rates.
-Excellent communication skills with the ability to manage client relationships and expectations.
-Experience with GoHighLevel (GHL) for marketing automation and reporting.
-Ability to manage multiple campaigns and projects simultaneously.

Preferred Qualifications:

-Experience with social media management platforms like Hootsuite, Sprout Social, or similar.
-Familiarity with Google Analytics and other tracking tools.
-Proficiency in landing page software (e.g., Unbounce, Leadpages, or similar).
-GHL experience is BIG PLUS.

Application Process:
Submit a 2-5 minute video introducing:

-Your approach to media buying strategy and campaign optimization.
-Examples of successful ad campaigns you’ve managed (highlight key wins, metrics, and strategies used).
-Ideas for improving ad performance, audience targeting, and conversion rates for clients.
-Share your portfolio of Meta Ads campaigns, creative ad examples, and case studies demonstrating your expertise.

This role is ideal for a data-driven media buyer who wants to drive scalable growth through paid advertising. We value creativity, initiative, and strategic thinking to maximize ROAS and lead quality.