URGENT - Advertising Operations Specialist

**Please read experience requirements & how to apply carefully**

Advertising Operations (AdOps) Specialist
Company: Create & Boom
Website: createandboom.com/
Work Type: Full-time, remote work
Expected Salary: AUD$12 per hr - AUD$20 per hr + incentive

ABOUT CREATE + BOOM:
Create and Boom is a forward-thinking company dedicated to delivering innovative marketing solutions that drive client success. We are passionate about our work and committed to fostering a collaborative, inclusive, and dynamic work environment. Our team is a close-knit group of smart and passionate individuals who believe in the transformative power of our services. We prioritise building authentic relationships and creating impactful strategies that resonate with our clients and their audiences.

POSITION OVERVIEW:
We’re looking for a proactive, detail-oriented Ad Operations Specialist to manage multi-channel advertising campaigns, primarily focusing on Meta Ads and Google Ads. You will be working closely with Hannah, who will manage and guide you in this role.
RESPONSIBILITIES:
- Develop, implement, and optimize Meta Ads and Google Ads campaigns.
- Manage advertising budgets and track performance to maximize ROI.
- Conduct A/B testing to refine targeting, bidding, and ad creatives.
- Perform keyword research and optimize ad copy.
- Analyze campaign data using tools like Databox, Google Analytics, and Google Tag Manager.
- Set up conversion tracking to measure campaign effectiveness.
- Stay up-to-date with industry trends and make data-driven recommendations.
- Collaborate with the team to improve ad strategies and performance.
- Communicate with clients regarding operational queries.
- Document campaign strategies and provide performance reporting.

KEY PROJECTS AND MEASURABLE OUTCOMES:
Within the first 3-6 months, you will:
- Consistently improve ROI for campaigns.
- Reduce the cost per acquisition (CPA) while maintaining/improving conversion rates.
- Successfully launch and manage at least 5 new ad campaigns.
- Provide weekly and monthly actionable insights to stakeholders.
- Onboard at least one new client, managing Meta Ads, Google Ads, Hubspot, Klaviyo, and Databox systems.
- Propose 3-5 data-driven optimizations that improve performance metrics (CPC, CTR, conversion rates).

**CHALLENGES:** (IMPORTANT)
You will be tasked with:
- Google Ads: Providing basic ad strategies for improvement, including tests to run.
- Meta Ads: Proposing a campaign strategy with specific creative ideas and tests.

PRACTICAL REQUIREMENTS:
- Available to work during Sydney office hours, with some flexibility.
- A dedicated office space with reliable, high-speed internet (backup options recommended).

EXPERIENCE REQUIREMENTS:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 5 years managing Meta Ads and Google Ads.
- Expertise in keyword research, ad optimization, and A/B testing.
- Strong analytical skills with experience using tools like Google Analytics, Databox, and Google Tag Manager.
- Bonus: Experience with email marketing, Hubspot, Klaviyo, and AI tools (e.g., ChatGPT).

CORE COMPETENCIES:
- Excellent verbal and written communication skills in Australian English.
- Ability to work independently, identify missing information, and troubleshoot issues.
- Enthusiastic about creativity, personal growth, and contributing to a passionate team.

APPLICATION PROCESS:
Please send:
1. A 2-5 minute video introducing yourself and explaining why you’re a perfect fit.
2. A copy of your resume or a link to your LinkedIn profile.
3. Two referees (1 professional, 1 personal) to be contacted after the interview stage.
4. Submit your video and resume to aleana@purposeadvisory.com.au