Tracking and Automation Specialist

About Us:
We are a results-driven company looking for a skilled Tracking and Automation Specialist to manage, audit, and maintain our tracking and data integrity systems. This role is critical in ensuring our sales data is accurate, actionable, and drives decision-making for our business growth.

Key Responsibilities:
Tracking Audits and Maintenance

Audit existing tracking setups to identify and expose any issues.
Consult on implementation of potential solutions to improve tracking systems.
Ensure accurate data flow through Google Data Layer tracking, Meta (Facebook), and TikTok purchase events.
Monitor ongoing sales data and ensure its accuracy for business reporting.
Custom Dashboards and Reporting

Build and maintain custom dashboards for offers, landing page performance, lifetime value (LTV), funnel mapping, and more.
Provide examples or case studies of past dashboard projects.
Ad Performance Oversight (Secondary Responsibility)

Monitor ad campaigns to ensure performance aligns with KPIs.
Turn off or adjust underperforming campaigns as necessary.

Qualifications:
Strong expertise in Google Data Layer tracking, Meta Pixel, and TikTok tracking implementation and maintenance.
Experience auditing tracking setups and providing actionable recommendations.
Proven ability to design and develop insightful dashboards using tools like Google Data Studio, Tableau, or similar.
Solid understanding of funnel mapping, LTV analysis, and offer performance tracking.
Experience monitoring and optimizing ad campaigns is a plus.
Strong attention to detail and a proactive mindset.


Requirements:
Work Hours: Must be available between 8 AM - 1 PM PST (flexibility to align closely with this time frame is acceptable).
Portfolio or samples of previous dashboard builds or tracking audits.
Strong problem-solving skills and ability to work independently.