Technical SEO & E-Commerce Optimization Specialist

We are looking for a highly skilled and experienced Technical SEO & E-Commerce Optimization Specialist to drive growth and enhance the digital performance of our Shopify e-commerce brands. This role demands a strong blend of technical expertise, strategic SEO knowledge, and proficiency in coding to optimize our sites for maximum visibility and conversion. You will also leverage tools like Google Ads, Facebook Ads, Hotjar, and Klaviyo to implement data-driven strategies and achieve measurable results. A strong understanding of Middle Eastern culture is critical to tailoring campaigns effectively for this demographic.


Key Responsibilities:
• Conduct in-depth technical SEO audits of Shopify stores to identify issues and opportunities.
• Implement advanced on-page and off-page SEO strategies to drive organic traffic and improve search rankings.
• Optimize site architecture, URLs, metadata, and alt text for maximum technical performance.
• Use coding skills (e.g., HTML, CSS, JavaScript, Liquid) to make technical enhancements to Shopify stores.
• Perform comprehensive keyword research and competitor analysis to uncover growth opportunities.
• Analyze and monitor site performance using Google Analytics, Google Search Console, and tools like SEMrush and Hotjar.
• Execute data-driven paid media strategies using Google Ads and Facebook Ads to complement organic efforts.
• Create and manage Klaviyo email marketing campaigns, including segmentation, automation, and analytics.
• Collaborate with designers, developers, and content creators to ensure cohesive marketing strategies.
• Build and manage backlink acquisition strategies to improve domain authority.
• Stay ahead of the curve by adapting to SEO algorithm updates, e-commerce trends, and industry best practices.
• Integrate cultural insights into marketing strategies for the Middle Eastern market to ensure resonance and effectiveness.

Qualifications:
• Strong coding skills (e.g., HTML, CSS, JavaScript, Liquid) to implement technical solutions directly.
• Fluent verbal English communication skills for effective collaboration with merchants and team members.
• Proven expertise in technical SEO, particularly for Shopify stores.
• Deep knowledge of Shopify’s capabilities and limitations for SEO and e-commerce optimization.
• Experience with Google Ads, Facebook Ads, and Hotjar for analytics and paid media strategies.
• Proficiency in managing Klaviyo email marketing, from setup to performance analysis.
• Hands-on experience in Conversion Rate Optimization (CRO) for enhancing user experience and driving sales.
• A strong understanding of Middle Eastern culture to align strategies with regional preferences.
• Highly organized, self-motivated, and capable of managing multiple projects with tight deadlines.

Preferred Qualifications:
• Experience with advanced data analysis and using AI-driven tools for insights (optional).
• Familiarity with additional coding languages or frameworks that enhance e-commerce performance.

What We Offer:
• Opportunity to work with a dynamic team passionate about e-commerce and growth.
• A collaborative and supportive environment where your expertise will directly influence results.
• Competitive compensation and opportunities for professional development.