Sustainable Straw Sales Development Representative (SDR)

Purpose:
The SDR will work closely with the Sales Team Lead and Virtual Assistant (VA#1) to drive awareness and market research while building a pipeline of high-quality leads. The role focuses on early-stage interactions, building relationships, and collecting insights for strategic marketing efforts to target environmentally conscious clients.

Key Responsibilities:
1. Top of Funnel (Lead Generation and Market Research)
Market Awareness & Lead Qualification

Cold Calling: Collaborate with VA#1 to conduct cold calls primarily for market research, gaining insights into target customer pain points and purchasing behaviors.
Data Collection & Analysis:
Identify where potential clients typically source their straws.
Gain insights on common quality, cost, service, and sustainability challenges they face.
Document findings in a CRM system to support segmentation and personalization in future outreach.
Customer Profile Building:
Develop detailed customer personas with insights on sustainability preferences and pain points.
Track common phrases or terminology used by leads to better inform marketing language and refine outreach scripts.
A/B Testing & Optimization:

Work with the marketing team to A/B test key messaging and offers during calls, noting what resonates most with different segments.
Suggest and trial different value propositions and incentives to identify motivators for decision-makers, such as "cost-saving" vs. "environmental impact."
2. Middle Funnel (Engagement & Nurturing)
Lead Nurturing:

Use insights from VA#1 and the CRM data to initiate warm follow-ups on promising leads, gradually nurturing relationships.
Share educational materials about the benefits of sustainable straws, including company resources and case studies demonstrating industry impact and eco-friendly practices.
Personalized Outreach:

Tailor outreach emails and messages based on the CRM data, addressing specific challenges or needs discovered in initial cold calls.
Utilize segmentation to tailor campaigns to different industries, adjusting messaging to highlight benefits relevant to each sector (e.g., hospitality, corporate events, etc.).
3. Collaboration with Sales Team Lead
Campaign Development:

Collaborate closely with the Sales Team Lead to craft and refine targeted email marketing campaigns.
Help set up automated sequences in the CRM to follow up on initial cold calls, providing top-of-funnel leads with relevant content.
CRM Management:

Maintain meticulous records of lead interactions in the CRM, ensuring all relevant data is accessible for campaign design.
Regularly update CRM profiles based on new insights or follow-up calls, enabling data-driven decisions for marketing strategies.
4. Performance Tracking and Reporting
Key Metrics:

Track and report on metrics including the number of leads identified, engagement levels, and insights gathered.
Regularly review A/B test results and make data-backed recommendations to the Sales Team Lead for adjustments in outreach messaging.
Market Feedback Loop:

Provide structured feedback based on cold calling interactions and lead responses to help refine product positioning, service improvements, or pricing adjustments.
Additional Recommendations
Training in Sustainable Practices:

Provide the SDR with in-depth training on the environmental impact of your straws vs. traditional options, so they can confidently discuss these benefits.
Equip them with resources and stats to overcome objections and emphasize value beyond cost.
Lead Scoring System:

Implement a lead scoring mechanism within the CRM to prioritize high-potential leads based on responsiveness and interest levels.
Focus efforts on nurturing leads showing stronger interest in sustainability to maximize conversion chances.
Content Support:

Develop a content library (FAQs, whitepapers, case studies) that the SDR can reference during calls or in emails, helping to establish the company as a thought leader in sustainable products.