Social Media/Marketing Manager

Job Title: Social Media/Marketing Manager (Virtual Assistant)

Overview:
We are looking for a skilled and proactive Virtual Assistant with expertise in social media management, marketing, graphic design, and video editing. This role will focus on growing the client’s social media presence through strategic content posting, engagement, and audience development. Key responsibilities include LinkedIn lead generation, campaign execution, performance tracking, and managing multiple social media platforms. The ideal candidate should be flexible, eager to learn, and capable of adapting to a dynamic work environment.

Key Responsibilities:
Social Media Growth & Engagement:
Regularly post, schedule, and manage content across various social media platforms.
Actively engage with followers to foster community and increase reach.
Develop strategies to grow the client’s social media presence and increase audience engagement.

LinkedIn Outreach and Management:
Lead generation and prospect outreach using Scott’s LinkedIn DM strategy.
Respond to messages and conduct follow-ups professionally.

Graphic Design & Video Editing:
Create visually appealing graphics and marketing materials.
Edit videos for social media and marketing campaigns (clipping long form videos/podcast footage into short form videos/clips).

Marketing & Campaigns:
Develop, execute, and monitor social media campaigns.
Analyze campaign performance and provide actionable insights.

Social Media Management:
Manage and optimize multiple social media accounts.
Ensure consistent branding across platforms and create engaging content.

Reporting:
Track and report key performance indicators (KPIs) for social media accounts and campaigns.
Provide regular updates on progress, performance, and areas for improvement.

Desired Qualifications & Skills:
Proven experience in social media growth, engagement, and LinkedIn lead generation.
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
Competence in video editing software (e.g., CapCut, Opus, Capitions.al, Adobe Suite).
Strong understanding of digital marketing strategies and tools.
Excellent written and verbal communication skills in English.
Ability to analyze data and create detailed, actionable reports.

Preferred Attitudes & Characteristics:
A proactive, can-do attitude.
Flexible and adaptable to changing needs.
Willingness to learn and grow within the role.
Strong attention to detail and time management skills.