Social Media Strategist

Job Type: Part-Time | Remote

Compensation: Competitive pay based on experience

About MoneyGirl Lender:
MoneyGirl Lender is a luxury-focused, results-driven brand dedicated to empowering individuals on their journey to homeownership and wealth building. Our mission is to inspire confidence, educate, and convert dreams into reality through strategic guidance and expert lending solutions. We’re looking for a Social Media Strategist who can craft a cutting-edge strategy that turns our social platforms into powerful tools for more sales, more clients, and more revenue—all while embodying the elegance and empowerment behind the MoneyGirl Lender brand.

Job Description:
As our Social Media Strategist, you’ll play a crucial role in designing a blueprint that bridges what we post with our ultimate goals: growing revenue, attracting high-quality leads, and building a loyal audience of homeowners and real estate professionals. Your strategy will amplify our tagline, “Own It,” and position MoneyGirl Lender as the go-to resource in the homeownership space.

Key Responsibilities:
• Develop a tailored social media strategy that aligns with MoneyGirl Lender’s mission, brand identity, and revenue goals.
• Conduct in-depth analysis of our target audience, including aspiring homeowners, real estate agents, financial advisors, and investors.
• Create a content strategy that prioritizes engagement, lead generation, and conversions while maintaining a luxury and aspirational tone.
• Recommend platform-specific approaches (e.g., Instagram for lifestyle visuals, LinkedIn for professional outreach, TikTok for trend-focused storytelling).
• Provide a comprehensive blueprint for content themes, posting schedules, and engagement tactics.
• Define measurable KPIs and set benchmarks for success (e.g., lead conversions, ROI, increased followers).
• Collaborate with the MoneyGirl Lender team to ensure strategy implementation aligns with overall business goals.
• Stay informed on social media trends, algorithm updates, and best practices, with a focus on strategies that drive luxury-focused brands forward.

Experience & Qualifications:
• Proven experience as a Social Media Strategist or similar role, preferably with experience in real estate, finance, or luxury-focused brands.
• Expertise in creating strategies that translate into increased sales, lead generation, and revenue.
• Strong understanding of luxury branding and how to communicate sophistication and empowerment through social media.
• Proficient in social media analytics tools and data interpretation.
• A track record of designing creative strategies that resonate with diverse audiences.
• Excellent communication and presentation skills, with the ability to convey complex strategies clearly and concisely.

Hours & Commitment:
• Flexible, estimated 10–15 hours per week (initially focused on strategy development).
• Opportunity for ongoing collaboration based on strategy success and implementation needs.

How to Apply:
If you’re ready to help MoneyGirl Lender take social media to the next level, submit your resume, a portfolio of past strategies or campaigns, and a brief cover letter explaining why you’re the perfect fit, to Upgrade to see actual info build a social media strategy that inspires, empowers, and converts!