Social Media Marketing Strategist - Fashion Brand in USA

We’re a family-owned clothing brand based in the USA (our target audience = moms), looking for a Social Media Marketing Strategist to join our team! This is a part-time role (20 hours/week) with potential to transition to full-time based on performance. We’re looking for someone who’s excited to be an A-Player on our team -who shares our enthusiasm and drive to make great things happen together.

What We’re Looking For:

- 2+ years experience in social media marketing & content creation
- Time Management & Deadline Focused –- We thrive on organization and meeting deadlines
- Expert in Instagram & Facebook growth strategies
- Skilled in Reels creation, video editing, and Canva (or similar tools)
- Strong understanding of marketing principles, audience engagement, and analytics
- Ability to work independently, manage time efficiently, and meet performance KPIs
- Strong communication skills for brand partnerships and collaborations
- Availability to monitor social channels, including some evenings/weekends

What You’ll Do:

1. Social Media Brand Management & Content Creation:
We’re looking for someone with ideas, strategy, and execution skills to ensure our social media presence is engaging and aligned with our brand goals. This role is heavily focused on creating high-performing content that increases engagement and sales.
- Develop and execute a content strategy that aligns with monthly brand goals & KPIs while fostering a strong, engaged community. Storytelling skills are a plus!
- Create Instagram & Facebook posts, stories, and Reels to drive engagement, following brand aesthetics and messaging.
- Design graphics and write compelling captions to encourage interaction and conversion
- Handle the content calendar, making real-time updates based on content performance and trends
- Ensure all content is optimized based on Meta’s latest algorithm updates. Learning & Staying Updated on Social Trends.
- Research and implement innovative strategies to improve reach and engagement

2. Social Media Growth & Analytics
- Track key metrics for each platform and provide monthly reports with insights and strategies for improvement
- Use data to refine content strategies and implement new ideas for better engagement

3. Community Management
- Actively engage with our community by responding to comments and mentions
- Manage social media “inboxes” to ensure a responsive and engaged brand presence
- Monitor ad comments, assisting with customer inquiries or directing them to the right teaUpgrade to see actual infomber

4. Partnership & Collaboration Management
- Identify and communicate with brand partners, influencers, and content creators
- Organize co-giveaways and brand collaborations to expand brand reach
- Maintain an organized record of all partnerships and track their success

Compensation & Benefits:

- $640/month ($8/hr) | ~80 hrs/month (~20 hrs/week) with potential to transition to full-time based on performance.
- Annual bonus (one extra month’s salary after 1 full year)
- Performance-based bonuses for successful campaigns
- Flexible hours & remote work
- Training & development opportunities
- Anniversary gifts after 1 year full-time

If you’re a creative, data-driven social media strategist passionate about growing an engaged community, we’d love to hear from you!

How to respond:
1. Reply to this job posting with a link to your resume and example of work you have done
2. In the subject line of your application, include the word “Dress” at the end. Why? This lets us see who is actually paying attention :).