Social Media Marketer

About us:
We are an established divorce and child custody law firm in Atlanta, GA.

We're looking for an experienced social media marketer to create/build out our social media campaigns. We need help with both organic and paid content to expand our reach, get new campaigns off the ground, and create content for an ongoing campaigns, etc.

Project deliverables:
- Create engaging content to generate interest and virality for the campaign
- Interact with comments and solve any inbound issues
- Strategic planning based on the company's goals and iniatives

Skills this project requires:
- Experience managing social media on Facebook, Instagram, Twitter, LinkedIn
- Law firm knowledge preferred, but not required. Knowledge of marketing high end products or services to the affluent.
- Experience with audience segregation based on our ideal client avatars and strategically planning campaigns based on the same.

In your proposal, please share a brief summary of your experience, including examples of social media accounts previously created or managed.
Please answer the following questions in your coverletter.
1. Describe a past campaign where you successfully segregated your audience based on specific avatars or profiles. How did you tailor your content and strategy for each group?
2. Share an instance where you had to manage negative feedback or a challenging situation on social media for a brand. How did you address it, and what was the outcome?
3. Given the sensitive nature of our business as a divorce and child custody law firm, how would you approach creating content that's both engaging and respectful? Can you provide a sample post idea or campaign concept tailored for our industry?