Social Media Manager - Full Time morning shift + Benefits HMO + 13th month pay

Apply here: https://recruitcrm.io/apply/17312845057670066047GNh
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------We are seeking an experienced Social Media Marketing Manager specialising in paid advertising to elevate our brand's online presence and engagement. As a key member of the marketing team, the right candidate will develop and execute strategic paid advertising campaigns across various social media platforms. This role requires a deep understanding of social media trends, audience targeting, and analytics to optimise ad spend and ROI. The ideal candidate will have a track record of creating impactful social media campaigns that increase brand awareness, drive traffic, and boost conversions.


Responsibilities:

Campaign Development and Execution: Design and implement innovative social media advertising campaigns tailored to specific objectives and target audiences. Monitor and adjust campaigns in real-time to ensure optimal performance and budget efficiency.

Analytics and Reporting: Utilise analytics tools to track campaign performance, interpret data, and provide actionable insights. Prepare detailed reports on campaign results, including audience engagement, conversion rates, and ROI.

Budget Management: Allocate and manage advertising budgets across platforms to maximise campaign effectiveness. Negotiate with media vendors and ensure ad spend stays within budget while achieving marketing goals.

Content Collaboration: Work closely with the content team to create compelling and visually appealing ad materials. Ensure content alignment with the overall brand messaging and campaign goals.

Trend Monitoring: Stay up-to-date with the latest industry trends, platform updates, and advertising tools. Implement best practices and explore new growth strategies to keep ahead of the market.

Stakeholder Communication: Liaise with internal stakeholders and external partners to ensure campaigns are cohesive and aligned with broader marketing strategies.

Requirements:

Proven Experience: At least 3 years of experience in social media marketing with a focus on paid advertising campaigns.

Platform Expertise: Strong knowledge of advertising solutions on platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Analytical Skills: Proficiency in analytics tools like Google Analytics, Facebook Insights, and other ad management tools.

Creativity and Innovation: Ability to generate creative ideas for ad campaigns that resonate with targeted audiences and meet business objectives.

Communication Skills: Excellent written and verbal communication skills, with the ability to present campaign results and insights clearly.

Desirable:

Experience with emerging social media platforms and international markets.

Certifications in Facebook Blueprint, or other relevant areas.

Software:

Proficiency in Meta Business Manager, LinkedIn Ads Manager and Pinterest Ads Manager.

Experience in Tik Tok Advertising highly regarded

Skilled in Google Sheet, Zapier.

Education:

Bachelor’s degree in Marketing, Communications, or a related field is preferred.


Time Zone: Australian Business Hours

Applicant Location: Must be Filipinos living in the Philippines