Social Media Influencer Coordinator

About Cranky Health
Cranky Health is the parent company of iconic Australian brands like The Man Shake and The Lady Shake. It’s a great Australian success story.

Founders, Adam and Belinda MacDougall started The Man Shake to help everyday men get into shape. Adam finished his 16-year professional career with 195 first-grade games, 11 Tests, 11 State of Origin matches for NSW and two grand final victories. What started as a passion project after Adam lost his best friend to a heart attack, has grown into a multi brand, category leader that has helped thousands of Aussies take control of their weight.

In 2022, Pacific Equity Partners bought a major share in Cranky Health and have appointed a new team to lead the brand into the next phase of growth.


Be part of our growing family
Join our dynamic team at Cranky Health as we expand our digital presence. We are seeking a proactive and organized Social Media Influencer Coordinator to manage our collaborations with content creators and influencers across various social platforms. This role is crucial for enhancing our brand's visibility and engagement through strategic partnerships.

You will be responsible for
• Identify, engage, and manage relationships with influencers and content creators across platforms such as TikTok, Instagram, and YouTube.
• Coordinate the end-to-end process of influencer campaigns, including initial outreach, negotiation of setting the price and payment processing.
• Utilize tools like TikTok Creator Marketplace and other influencer management software for outreach
• Collaborate with content creators to gather raw video footage from our longer term content creators and then send it back to the creators once edited - manage our internal video editing team to ensure timely delivery of quality content suitable for social media promotion.
• Maintain and update key metrics and manage day-to-day communications with content partners via our internal project management system (Upgrade to see actual info).


On day one you’ll have
• Proven experience in social media management, influencer outreach, or a related field.
• Strong organizational and project management skills, with a keen eye for detail.
• Excellent communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with social media trends and best practices.
• Proficient in using social media analytics tools and project management software, especially Upgrade to see actual info.