Social Media Director

Job Description: Social Media Director
Integrative Medicine and Chiropractic Clinics

Position Overview:
We are seeking a dynamic and experienced Social Media Director to take full ownership of the digital assets for integrative medicine and chiropractic clinics (5 brands you will manage):

(1) Chiropractic Clinics:
(1) Andover Chiropractic & Wellness [Andover, MA]
(2) Cassista Chiropractic [Dracut, MA]
(3) Modern Regenerative Health [Salem, NH]
- In the coming year, we will rebrand "Andover Chiropractic & Wellness" and add 12 different locations.
(2) Integrative Medicine Clinics:
(4) St Jean Wellness [specialty anxiety clinic]
(5) Boston Integrative [currently a partnership model that works with chiropractic facilities to provide integrative
medicine services at their clinics. Eventually we may transition into a franchise model. The clinics we are partnering
with currently are: Wellness In Motion (10 locations), Andover Chiropractic & Wellness, Modern Regenerative Health,
and Cassista Chiropractic. Additional locations will be added in the coming year (estimated 10-20)

The ideal candidate will be fluent in English (speaking, reading, and writing) and possess a proven track record in growing social media accounts, increasing engagement, and converting followers into loyal, paying patients. This position is ideal for a highly motivated individual who thrives in a fast-paced, results-driven environment.

Key Responsibilities:

(1) Content Strategy & Creation:

Develop and execute a comprehensive social media strategy tailored to Facebook, Instagram, LinkedIn, YouTube and Tiktok. Create compelling, high-quality content including posts, videos, blogs, and stories that reflect the brand's values and mission. Work with CEO, Dr. David St Jean to provide high quality, professional posting that avoids cookie-cutter stock image posting. Edit videos to create engaging reels, shorts, and long-form video content.

(2) Account Growth & Engagement:

Analyze social media trends and implement strategies to rapidly grow accounts with the following goals:
(1) Andover Chiropractic & Wellness: over 20,000 followers within six months.
(2) Cassista Chiropractic: over 10,000 followers within six months
(3) Modern Regenerative Health: over 10,000 followers within six months
(4) St Jean Wellness: over 100,000 followers within six months
(5) Boston Integrative: over 100,000 followers within six months

Drive increased likes, comments, shares, and overall engagement through creative and impactful content. Foster relationships with followers to convert views into scheduled appointments and paying patients.

(3) Scheduling & Consistency:

Use social media management tools to schedule posts and ensure consistent content delivery across platforms. Manage a content calendar to align with clinic goals, promotions, and campaigns.

(4) Analytics & Reporting:

Track and analyze key performance metrics (follower growth, engagement, click-through rates, and conversions).
Provide detailed monthly reports on social media performance and ROI.

(5) Blog Writing:

Write engaging, SEO-optimized blogs to drive traffic and establish the clinics as leaders in integrative medicine and chiropractic care.

(6) Collaboration:

Work closely with marketing and clinical teams to align content with overarching business goals and campaigns. Maintain consistent communication to ensure messaging reflects clinic updates and priorities.

Qualifications:

Fluent in English (speaking, reading, and writing). Proven experience managing and growing social media accounts with a focus on Facebook, Instagram, YouTube & Instagram. Expertise in video editing and content creation tools (Canva). Exceptional writing skills for social posts and blogs. Strong understanding of social media analytics and conversion optimization. Ability to work independently, meet deadlines, and adapt strategies based on performance.

Goals:

Grow all social media accounts as instructed above. Consistently increase engagement rates across platforms. Drive measurable conversions from social media content to paid appointments.

Compensation:
Competitive and commensurate with experience, with potential performance bonuses based on achieving follower growth and conversion goals. As followers, engagement and growth increases, so does your salary. Opportunities for full time options with doctor-level Phillipines salaries will be awarded to the candidate who performs at the highest level and exceeds expectations.

Join our team and play a pivotal role in transforming our social media presence into a powerful tool for patient acquisition and brand growth!