Social Media & Digital Marketing Virtual Assistant

We are a dynamic and growing dietary supplement startup seeking a part-time Social Media & Digital Marketing Virtual Assistant. The ideal candidate should have a strong focus on social media management, content creation, and online marketing. As part of a small, fast-paced team, they will be responsible for growing our online presence, engaging with our audience, and supporting the execution of paid advertising campaigns. Experience with Canva design, social media platforms (especially Instagram and Facebook), and ad management tools is a must. Shopify experience is a bonus.

Key Responsibilities:

1. Campaign Strategy & Timeline:
- Develop a comprehensive strategy to generate momentum and convert leads into customers.
- Provide a detailed timeline with defined phases for content creation, roll-out, and ongoing engagement.

2. Targeting & Audience Segmentation:
- Understand target audiences for each product and propose ways to effectively reach potential retail customers and affiliates.
- Engage both new and returning customers with follow-up campaigns, promotions, and loyalty-focused content.

3. Social Media Management:
- Manage daily posting, engagement, and interaction on Instagram and Facebook to build a strong community and brand presence.
- Stay updated on social media algorithms to optimize posts for maximum reach and engagement.
- Collaborate on developing a content calendar aligned with brand and marketing goals.

4. Content Creation & Asset Management:
- Social Media: Design high-impact content such as videos, testimonials, and infographics that highlight product benefits and success stories, creating excitement and encouraging sharing.
- Email Campaigns: Create a series of email campaigns featuring product benefits, customer testimonials, and promotions, and provide tips on product use for health improvement.
- Ads: Develop and monitor targeted paid ad campaigns (Google, Facebook, Instagram) to drive product traffic and conversions, optimizing as needed.
- Affiliate Outreach Materials: Create promotional materials for affiliates, including banners, social media posts, and swipe copy to encourage active promotion of products.

5. Digital Advertising and Campaign Management:
- Set up and manage social media and ad campaigns, conduct A/B testing, audience targeting, and performance tracking to maximize ad effectiveness.
- Analyze campaign results to make strategic adjustments and improve performance.

6. Analytics and Reporting:
- Track and report on key social media and campaign metrics, providing insights and suggestions for continuous improvement.
- Prepare periodic reports to highlight engagement, reach, conversions, and identify trends for further growth.

7. General Marketing Support:
- Research and identify social media and digital marketing trends relevant to our industry.
- Propose and execute innovative content ideas, such as new video formats or interactive media, to enhance audience engagement and brand visibility.

Requirements:

- Proven experience in social media management, digital marketing, and campaign development.
- Strong understanding of audience segmentation, digital advertising, and performance tracking.
- Proficiency in content creation tools, including Canva or similar software, and ad management platforms.
- Excellent organizational skills and ability to work independently in a remote setting.
- Familiarity with analytics tools for social media and advertising (e.g., Google Analytics, Facebook Insights).

If you believe you are a strong candidate for this position, please reply here with the link to your resume in PDF format. Your resume should include your contact details, your latest professional photo, and a summary of your work experience. Ensure all information is complete and accurate, focusing on tasks that align with the job requirements.

Additionally, provide a screenshot of your PC specifications and internet speed, along with a one-minute Vocaroo recording introducing yourself. Include your Skype handle for easy communication. When responding, please use "DigitalVA" in the subject line to confirm you’ve read this message thoroughly.

We look forward to reviewing your application!